Pie Restaurant Business Plan

UPer Crust Pies will specialize in quality pies and pastries, imported frozen from the Upper Peninsula of Michigan and baked fresh every day. The premium taste, presentation and quality of our pies will not only be unique in Yubetchatown and the greater megalopolis area, but in the entire United States.

UPer Crust Pies are low in fat, free of genetically modified ingredients and made with premium ingredients. After oven baking, pies are put into warmers and held at a steady temperature to ensure rapid service and high customer satisfaction.

The company will also sell frozen pies that can be taken home and cooked in an oven or microwave. New technology in manufacturing has enabled New Zealand producers to develop a pie that can be heated by microwave in less than three minutes with the pastry remaining flaky as if it had been cooked in a convection oven for thirty minutes.

Our pies experience will be complemented by an assortment of premium salads and desserts as well as cold beverages. Savory samples will also be offered to first-time visitors.

What is a Pie?

The meat pie is a traditional old-country food consisting of savory fillings in a pastry shell. Traditional fillings include beef and cheese, steak, bacon and egg, and chicken and vegetable to name a few.

Usually eaten hot from a paper bag, with flaky golden pastry and savory fillings, the pie is unpretentious comfort food. UPer Crust Pies will bring the Upper Peninsula pie experience to the U.S. and endeavor to establish the humble meat pie as gourmet fare for Americans while bringing a taste of home to “UPers” living throughout America.

The Menu

The Classic Pie Selection (6.25 oz)

• Beef: Lean savory ground beef in a smooth sauce with fresh herbs and spices in a low-fat pastry.
• Steak: Prime lean steak in rich hearty gravy wrapped in a low-fat flaky pastry.
• Chicken & Vegetable: Chicken breast with garden vegetables in creamy white sauce and wrapped in a low-fat flaky pastry.
• Bacon & Egg: One egg cracked on top of a lean slice of shoulder bacon wrapped in a low-fat flaky pastry.
• Potato Top: A traditional Shepherds pie with lean ground minced beef and a creamy mashed potato topping.
• Steak & Mushroom: Chunky steak prepared in a smooth dark sauce with fresh sliced mushrooms in a low-fat flaky pastry.
• Steak & Cheese: Chunky steak in a dark gravy mixed with pizza blended cheese and wrapped in a low-fat flaky pastry.
• Beef & Cheese: Ground beef in rich gravy mixed with pizza blended cheese and wrapped in a low-fat flaky pastry.

The Gourmet Pie Selection (9.5 oz)

• Thai Chicken: Succulent chicken breast in a creamy oriental sauce wrapped in a light low-fat flaky pastry.
• Bacon & Egg: Two whole eggs cracked on top of lean shoulder bacon, wrapped in a low-fat flaky pastry.
• Beef, Cheese & Tomato: Ground beef in dark gravy with low fat cheese, garden tomatoes and wrapped in a low-fat flaky pastry.
• Chicken & Vegetable: Succulent chicken breast and garden vegetables in a creamy white sauce wrapped in low-fat flaky pastry.
• Butter Chicken: Chicken breast in a smooth, creamy Indian delight prepared in a low-fat flaky pastry.
• Cracked Pepper: Prime strips of beef in rich creamy sauce complimented with spicy cracked pepper corns.
• Beef, Bacon & Double Cheese: Lean beef in a rich gravy, creamy cheese sauce and slices of bacon wrapped in a low-fat flaky pastry.
• Steak & Cheese: Chunky steak in a rich hearty gravy with fresh herbs and spices, wrapped in a low-fat flaky pastry.
• Vegetarian: Garden vegetables prepared in a smooth creamy sauce and wrapped in a true light vegetable pastry.

Rolls & Savories: Sausage rolls, beef rolls, garlic and cheese rolls and small savories all wrapped in a low-fat flaky pastry.

Desserts & Fruit Pies: Low-fat lattice-top dessert pies in cherry, apple, apricot, custard, apple and a selection of cheese cakes.

Salads: Caesar Salad, Greek Salad, French Salad, Potato Salad, Fruit Salad.

Cold Beverages: Coke, Sprite, 7-Up, Carrot, Apple and Orange Juice, spring water, energy drinks.