Ladies Only Fitness

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Physical Fitness Gym Business Plan

Market Analysis Summary

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

4.1 Market Segmentation

Ladies Only Fitness will focus on two customer groups:

  • Young urban professional women;
  • Young mothers with children (ages new born to three years of age).
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Young Urban Professional Women 10% 12,000 13,200 14,520 15,972 17,569 10.00%
Young Mothers 10% 5,000 5,500 6,050 6,655 7,321 10.00%
Total 10.00% 17,000 18,700 20,570 22,627 24,890 10.00%

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