Ladies Only Fitness
Executive Summary
Opportunity
Problem
There should be a place where women can work out without worrying about behavior of men. Women know why.
Solution
Ladies Only Fitness’ focus is the urban professional woman who has a very active life and very little time to spend on fitness. We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.
Market
Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.
Most importantly, the growth has been fueled by the increased employment in the city’s high-tech companies. This has attracted a type of professional that is the target customer for the Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.
Another target group is young mothers who are looking for a club that will fit their needs and keep their children close. Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room. We believe that changes like that will be seen as welcome extras that will bring new members.
Competition
The key differentiator for us is the women-only plus childcare facilities on site. We compete against several gyms in the area, including franchises of 24-hour-fitness and the local downtown gym.
Why Us?
The competitive advantage of Ladies Only Fitness is the environment that is created in the facility. Women feel more relaxed and comfortable in a program that is focused solely on them. In addition, we have designed the childcare center to be visible from the main workout floor. A young mother can watch her child play in the center while working out.
Expectations
Forecast
As the highlights chart below shows, we believe we can launch successfully and pass the $1 million annual sales milestone by our third year.
Financial Highlights by Year
Financing Needed
Estimated Startup Expenses: $95,000
- Legal $1,500
- Website $1,000
- Insurance $500
- Rent $2,000
- Child Care Setup $10,000
- Leased Equipment $80,000
Assets: $65,000 in startup cash
Total financing: $160,000.
Funding plan: $100,000 in owner funding and a $60,000 business loan.
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