Phoebe's Photo Studio

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Photography Studio Business Plan

Company Summary

Phoebe Peters has worked as an industrial photographer and freelance portrait photographer in Southern California for 10 years. She has found that personal customer relationships are the key to repeat business and will open Phoebe's Photo Studio in downtown Eugene, Oregon on that premise.

Company Ownership

Phoebe's Photo Studio is a sole proprietorship owned by Phoebe Peters.  It will open in a leased 800 square foot studio in downtown Eugene, Oregon.

Phoebe Peters is a graduate of Brooks Institute of Photography in Santa Barbara, California and is a member of the Professional Photographers of Oregon and the Professional Photographers of America. She has 10 years experience capturing the special moments of people's lives.

Start-up Summary

The total start-up requirements are broken down as follows:

Start-up expenses are itemized in the table.

Start-up current assets include:

  • Furniture $4,000
  • Props $2,000
  • Inventory of albums, mattes and frames $4,000

Cash on hand at start-up $10,770

Long-term assets required to start include:

  • 2-1.4" Camera $5,000
  • Camera Digital Back $30,000
  • Lights $20,000
  • Computer $2,500
  • Electric Sign $3,000
Start-up Expenses
Rent $480
Insurance $300
Filing Fees $50
Utilities and Deposits $500
Paper $200
Website Development $2,000
Marketing Consultant: Ad design, etc. $20,000
Personnel Costs for December $3,500
Software $1,500
Office Expense $200
Total Start-up Expenses $28,730
Start-up Assets
Cash Required $10,770
Other Current Assets $10,000
Long-term Assets $60,500
Total Assets $81,270
Total Requirements $110,000

Company Locations and Facilities

We will open in an 800 square-foot studio at 100 Main Street, the heart of the commercial district with ample free parking.  The space will be leased for three years beginning at $800 a month with cost-of-living adjustments made annually. 

The studio will have a highly visible electric sign and a 20-foot wide display window visible to passing foot and auto traffic. Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting. A separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props. Children, pets and props can be brought into the photography studio for their photographs.  An office and working area will be used for assembling the final product.

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