The Discount Pharmacy
Executive Summary
Opportunity
Problem
People need to be able to buy prescriptions at reduced prices. We make that possible by carefully maintaining efficiencies in our operations. So we can target a specific segment of the market – those customers who pay for their prescription medications themselves. They are poor, they are sick, they deserve the same care as those who can afford healthcare and full price prescriptions.
Solution
The Discount Pharmacy’s mission is to provide our customers with the best prices for their prescription medications. Our convenience and services will exceed the expectations of our customers.
Market
The Discount Pharmacy’s target market consists of two different groups, local customers or walk-ins, and mail order customers.
Competition
Competition takes many different forms in the pharmacy industry. They are: chain pharmacies, local pharmacies, mail in pharmacies, canadian pharmacies.
Why Us?
The Discount Pharmacy’s we have superior pricing. To do that we must maintain our position as the low cost provider by painstakingly ensuring that costs are kept low through operating efficiencies.
Expectations
Forecast
Costs will be minimized by maintaining only one pharmacist and filling the void with pharmaceutical techs. We expect to reach profitability by our third year and will generate substantial sales by year three
Financial Highlights by Year
Financing Needed
We will need $115,000 to start, we will be able to pay the investment back at the end of year 4
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