Pet Supplies Business Plan

Tall Drink of Water’s website will be the virtual storefront for consumers interested in:

• Company information
• Contacting the company
• Buying products
• Product and services information
• Product demonstrations
• Locating design professionals
• Customer testimonials
• Pet health and wellness information

Tall Drink of Water plans a well-designed and sophisticated website. The key to the website strategy will be combining great design on the front end, with a powerful back end capable of managing customer information, monitoring customer orders and delivery status; as well as managing vendor information.

Initially, the website will provide information and direct commercial customers to phone and mail purchasing options. In years two and three we will add e-commerce capabilities to serve our individual consumers.

6.1 Website Marketing Strategy

Marketing an Internet retail business depends on brand recognition and the consumer’s ability to find the business easily. Our strategy includes:

• Positioning the website as a featured link on major search engines and on complementary sites 
• Including the website address on corporate press releases and marketing materials
• Including the website address on all products
• Word-of-mouth.

6.2 Development Requirements

Tall Drink of Water’s website will be developed and maintained by consultants with the ability to measure, analyze and report site activity as well as make recommendations for improvements. website usability testing will be conducted throughout the design process to ensure that the site is both useful and usable to consumers.

The site will be hosted by an Internet Service Provider (ISP) that is reliable, has the ability to grow with our business and that supports electronic data interchange (EDI). It will be imperative for our website to function as consumers expect to reinforce the brand’s credibility and reliability.