Pet Supplies Business Plan

Tall Drink of Water designs, develops and markets innovative, functional, luxury elevated pet feeders to design professionals, pet care professionals, government agencies and individual pet owners.

The products are divided into two categories, basic models and deluxe models. The basic models are off-the-shelf solutions that have the following features:

• Four standard heights: small (3″), medium (9″), large (15″) and extra large (21″).
• Three standard colors: clear, pearl (frosted) and smoke.
• One material: acrylic.

Basic models have one feeding platform that includes a water dish and food dish and a base. The small basic model is intended for small dogs and cats, while the medium through extra large sizes are intended for larger dogs. While these products cannot be customized, they can be personalized with pets’ names, pet’s photos or breed likeness.

Deluxe models can be fully customized – the options are limited only by the buyer’s (and their design professional’s) imagination. Some examples of customized options include sizes tailored for individual pets rather than based on average sizes like the basic model. Owners can add multiple platform heights to one unit or multiple water and food dishes in one unit. If purchased through a design professional, the materials, colors and design choices are limitless.

Over the next five years, the company plans to expand the pet feeder line, introduce incremental improvements to existing products and introduce complementary products, based on customer feedback.

All products will be manufactured by vendors using just-in-time (JIT) methods, unless experience determines that it is more efficient to maintain an inventory of basic models.