OutReSources, Inc. will primarily focus on three service markets, Developmental Disability, Service Coordination, and Mental Health Providers, and in limited product segments: Pre-audit Review, Training, and Certifications.
Clearly, our competitive edge is the customer service experience and approach that our management team will bring to the table. Our "Best Practice" and "Client First" approach to all of our services is evident, and highly appreciated.
An overview of the marketing plan includes:
The marketing strategy discussed previously in this business plan will generate the desired sales. These sales will begin with a phone call to known health care providers across the state. It is a stated objective to assist or transfer the administrative burden of quality assurance, training and certification away from the owner, freeing up their time to meet with clients, to network at functions, and to market the list of prospective clients. This means that our team will be running and directing internal audits and staff trainings. This team must be carefully trained to recognize and address deficiencies in service quality.
The Team Supervisor needs and expects close contact and cooperation with the client agency's staff. The General Operational Manger is under pressure to get a quotation together. The GOM and Trainers must be armed with quick reference guide to pricing. The important caller should be told that the GOM will "call right back." The more successful the marketing strategy is in making in-roads into the foundation of a market, the more important this communication response will become.
In respect to the prospect list of clients, it is essential that a "salesman's" approach be adopted to insure an organized, orderly approach to each prospect. Notes need to be kept on each client. Follow-up and persistence will pay off.
OutReSources, Inc. is a start-up and a relatively new concept in the field within a fairly common concept of consultation and training services. It is difficult to forecast without any benchmarks. However, since our overhead and start-up cost will be minimal we are able to use basic forecast principles by estimating our primary cost of salary (what it cost us to provide the service) which includes staffs estimated operating costs of lodging, meals and travel expenses to forecast our cost.
We want a 50% profit margin (to allow room for adjustments as needed) and so will double operating expenses to project revenue. This results in a Net profit of 50% on the dollar or 2-1 on our money. Of course, as services are implemented adjustments will be made based on total sales, realized cost, accessibility, feasibility, etc.
Set forth below are the main milestones in the schedule of proposed development. We have carefully reviewed the timelines for start-up and firmly believe that once we are completely funded we can construct and open our initial services within less than one month of external implementation.