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Personal Shopper Business Plan

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Style on Point

Value Proposition

Style on Point offers a personalized shopping experience that is tailored to each customer’s unique style and preferences. We provide expert guidance and advice to help customers curate a wardrobe that reflects their individuality and makes them feel confident and stylish.Our goal is to make shopping stress-free and enjoyable, while ensuring that our customers always look and feel their best.


Busy individuals struggle to find time to shop and select outfits that flatter their body type and style, leading to wardrobe dissatisfaction and a lack of confidence in their appearance.


Style on Point gives personalized styling that saves you time and boosts confidence. Our expert stylists provide a comprehensive wardrobe consultation, curate a budget-friendly wardrobe, and offer personal shopping assistance. Say goodbye to wardrobe dissatisfaction and hello to a cohesive wardrobe that reflects your unique style.

Target Market

Our services are tailored to individuals who value their time and want to look their best without the stress of shopping. This includes:

  • Busy professionals
  • Stay-at-home parents
  • Anyone who wants to upgrade their wardrobe without hassle

Competitors and Differentiation

  • Other personal shopping services
  • Online retailers

Why Us

Our team of expert stylists has extensive experience in the fashion industry, and we are passionate about helping our clients look and feel their best. We also offer a personalized service that sets us apart from other personal shopping services.

Funding Needs

We estimate that our initial startup costs will be $75,000, which includes website development, marketing, and inventory. We plan to finance this through a combination of personal savings and a small business loan.

Sales Channels

  • Social media
  • Online advertising
  • Word of mouth
  • Partnerships with local boutiques
  • Service package deals offered with local boutiques

Financial Projections

Ongoing expenses for Style on Point will include employee salaries or contractor fees, rent or leasing fees, website and hosting fees, marketing and advertising costs, office supplies and equipment, travel expenses, professional development and training costs, inventory costs, and utilities. 


  • Year 1: $250,000
  • Year 2: $500,000
  • Year 3: $750,000


  • Year 1: $100,000 
  • Year 2: $175,000 
  • Year 3: $250,000 

Profit Projections

  • Year 1: $150,000 
  • Year 2: $325,000 
  • Year 3: $500,000


  • Launch website
  • Secure first clients
  • Expand services to include wardrobe maintenance and subscription services

Team and Key Roles


Responsible for overall strategy, business development, and financial management.

Lead Stylist

Responsible for providing personalized styling service to clients, including wardrobe consultation, shopping assistance, and fashion advice.

Assistant Stylist(s) 

Support the lead stylist in executing styling services and may specialize in specific areas of fashion or client segments.

Marketing/Social Media Manager

Responsible for managing the company’s social media accounts, online advertising campaigns, and content creation.

Website Developer

Responsible for designing and maintaining the company’s website and ensuring optimal user experience.

Administrative Assistant

Provides support in administrative tasks such as scheduling appointments, managing client databases, and other office tasks.