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Event Planning icon Personal Event Planning Business Plan

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Executive Summary



The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace.


Occasions is an equal opportunity business making its expertise and its products available to help its customers plan their own events. Party Packs (complete kits for their event), make hosting a party a snap, right down to the refreshments. The event planning software brings interactive event planning as close as their personal computer. Through these and other affordable products and services, Occasions aims to be the number one resource for any event.


The market for event planning breaks down into wide, very diverse segments. Individuals, as well as organizations, demand the services we provide. In order to provide the greatest depth of information, we break the market segments down into private and public organizations, and age groups.


Occasions is in a unique position of competition. We compete against hotels with conference facilities, conference centers, other event planners both on the large and small scale, persons within an organization who are assigned the task of organizing an event, and people who wish to organize their own events without the benefit of assistance. The benefits and drawbacks of each of our competitors as compared with the services we offer are hardly a match in quality and price.

Why Us?

Occasions is primarily a service business, we also offer products to aid our customers in planning the event themselves. Our customers get our expertise and contacts to plan their perfect party at their perfect price. 



Tax rates are noted for information. We carry no loan burden that would be effected by these rates. What hits Occasions the hardest (but not nearly are bad as other service businesses), is the tax rate of 24%, which is nearly one quarter of the total sales. As Occasions continues to grow, these numbers will be reference rather than influence.

Financial Highlights by Year

Chart visualizing the data for Financial Highlights by Year

Financing Needed

The owners  will contribute $25,000 for startup costs and salaries needed to turn this part time company into a full time supportive business