A Mother's Place is a new company that will provide high-level customer service and a family-friendly environment in the following categories:
What will set A Mother's Place apart from the competition is our commitment to provide these services in one convenient location, with expertise in child development, experience with each product and high-quality customer service.
A Mother's Place will be conveniently located in downtown Santa Cruz at 504 Front Street. Unlike many of the stores downtown with limited metered parking, this location has free on-site parking with a new outside lighting system. There is additional free public parking directly across the street with a stop light to provide safety for families who may need to cross the street. A Mother's Place is one block from the Pacific Garden Mall that includes BabyGap, Cottontales (children clothing store) and Borders Books, all stores that are frequented by families. Down the street, two blocks away on Front Street, is a Long's Drug Store, and a new Trader Joe's is scheduled to open by November 2004. All of these stores draw families to this location.
This location is 4,000 square feet, providing ample room for retail space, a tumbling and gym room, a nursing room, inventory storage, and two restroom facilities. It's currently being renovated by the building owner, and upon completion, the front of the building will have an inviting and upscale appearance. It's scheduled to be completed by June 30, 2004 after which A Mother's Place will begin to prepare the space for opening in September.
To achieve our objectives, Emili Willet will invest $70,000 cash into A Mother's Place. In addition, A Mother's Place is seeking $163,000 in loan financing. This loan will be repaid from the cash flow from the business, and will be secured by the assets of the company, and backed by the character, experience and personal guarantees of the owner.
The Start-up table, below, shows our start-up expenses and assets, including the following necessary current assets:
A Mother's Place will be a privately held S corporation owned by Emili Willet, M.Ed.