Paintball is a rapidly growing market. It is a fairly new sport, started in the early 1980s, and took major growth throughout the 1990s. The National Sporting Goods Association ( NSGA [http://www.nsga.org] ) reported that "paintball games" were the #1 sport for growth in 2002, up 24% to 6.9 million players (player = played more than once), up 6.8% in 2003 to 7.4 million players, and up 28% in 2004 as the #2 sport for growth to 9.4 million players .
Harquebus Paintball's main market focus includes Bombarde County males, ages 12-24. Bombarde County demographics below:
Due to the age bracket (5-24) from the Bombarde County demographics, and Paintball's (in general) age demographics (12-24), HPI has broken down the figure 86,074, which represents all males ages 5-24 that live in Bombarde County, and figured that there are approx. 4,530 males in each age bracket (ie: age 5, age 6, age 7, etc.). From there, HPI took 4,530 and multiplied it by the number of years in the general Paintball demos (12 years) which computes to 54,360 Bombarde County males between the ages of 12 and 24.
A simple paintball market study was conducted at various Bombarde County middle and high schools, and an approximate average for the number of males who play paintball and own a gun are 67 males per school. The estimation "67 males per school" was conceived by taking the average population of each school (2,000 students), and dividing it by the average classroom population (30 students), and during the study it was found that an average of one male per classroom owns a paintball gun and plays paintball persistently (at least once a month). There are approximately 32 middle/high schools in Bombarde County, which means there are about 2,144 paintball players in the Bombarde County area.
By taking the 9.4 million paintball players, dividing it by 50 (which represents the 50 States) and dividing that number by 66 (which represent the 66 counties in Ourstate), then you have an average of 2,848 paintballers per Ourstate county.
Major companies such as Nike, Adidas, and Vans are starting to enter the paintball market. Fox Sports and the Outdoor Network are also starting to bring paintball into their business as they host various paintball tournaments for viewing pleasure. There are currently only two paintball businesses in Bombarde County trying to win/gain/maintain customers of the same audience.
Consider these numbers reported by the NSGA and you will find, despite paintball's popularity and age, that it is not far behind:
Harquebus Paintball's target market will be Bombarde County males from the ages of 12-24. Based on the Bombarde County demographics (estimated 45% male) and HPI's derived demographics as stated above (3.9% male paintballers), HPI's products and services will be offered to an estimate of 2,144 Bombarde County paintballers.
The following table and chart depict the potential customers (HPI considers "potential" customers, people that enjoy/play the sport of paintball) with a conservative annual growth rate of 3%. The growth rate of paintball in general was 6% in 2000, 4% in 2001, 24% in 2002, 6.8% in 2003, and 28% in 2004.
Harquebus Paintball chose the target audience of Bombarde County male paintballers, ages 12-24 because our products and services will be offered mainly to Bombarde County, and the paintball demographics are males between the ages of 12 and 24. HPI will create a public awareness message via radio, TV, and live remotes for approximately three weeks prior to grand opening to let HPI's audience know about the opening of HPI.
Harquebus Paintball is in the industry of retail paintball products. There are two kinds of paintball retail businesses: Physical Paintball Dealers and Online Paintball Dealers:
The size and concentration of paintball retail centers in Bombarde County is extremely limited. There are currently only two small paintball retail centers in Bombarde County providing an extremely narrow range of products and brands. Harquebus Paintball's goal is to turn the "cons" of the "Physical Paintball Dealers" into "pros."
In the industry of retail paintball, there are a number of factors influencing purchases:
In Bombarde County, there is very little retail paintball competition. There are currently only two stores running a retail paintball operation, OPC (Ourstate Paintball Center) and Musketeer Paintball (ratings: 0-5; 5 = best):
Staff at OPC will be trained in customer assistance, and willingly transferred to Harquebus Paintball upon opening.