Jungle Zone Paintball
Market Analysis Summary
The prime market of a paintball facility is a ten-mile radius. However, if the facility has easy access to the Interstate highway system, that radius can be extended to twenty miles.
The demographics of Jungle Zone Paintball are:
- Total population in the ten-mile radius is in excess of 500,000 people.
- 21.5% are men 26 to 46 years old.
- 18% are young men 16 to 25 years old.
- The average income for the area is $43,682.
4.1 Market Segmentation
The paintball market is targeted at two main groups:
- Young Men: ages 16-25.
- Older Men: ages 26-46.

Market Analysis | |||||||
Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
Potential Customers | Growth | CAGR | |||||
Young Adult Men | 15% | 107,500 | 123,625 | 142,169 | 163,494 | 188,018 | 15.00% |
Older Adult Men | 10% | 90,000 | 99,000 | 108,900 | 119,790 | 131,769 | 10.00% |
Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
Total | 12.80% | 197,500 | 222,625 | 251,069 | 283,284 | 319,787 | 12.80% |