Web Plan Summary
AuctionShipper will have a website as a method of disseminating information regarding AuctionShipper and the services offered. It will be nothing fancy, just a useful source of information regarding what the company has to offer.
6.1 Website Marketing Strategy
AuctionShipper will undertake two activities to market the website, thereby increasing awareness of the sites presence:
- Communication of the URL in all sales and marketing literature.
- Submission of AuctionShipper’s URL and common search terms to all of the major search engines. This is a fairly easy activity if one knows what they are doing.
6.2 Development Requirements
The website will be developed using below-market-waged college computer science students.