Studio67
Strategy and Implementation Summary
Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts “trendy” people like a magnet. Implementation isn’t simple, but that’s in the doing of it, not in the plan.
Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what’s trendy.
Sales Strategy
As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.

Sales Forecast | |||
Year 1 | Year 2 | Year 3 | |
Unit Sales | |||
Meals | 22,822 | 35,000 | 45,000 |
Drinks | 11,415 | 17,500 | 22,500 |
Other | 240 | 500 | 1,000 |
Total Unit Sales | 34,477 | 53,000 | 68,500 |
Unit Prices | Year 1 | Year 2 | Year 3 |
Meals | $15.00 | $15.00 | $15.00 |
Drinks | $2.00 | $2.00 | $2.00 |
Other | $10.00 | $10.00 | $10.00 |
Sales | |||
Meals | $342,330 | $525,000 | $675,000 |
Drinks | $22,830 | $35,000 | $45,000 |
Other | $2,400 | $5,000 | $10,000 |
Total Sales | $367,560 | $565,000 | $730,000 |
Direct Unit Costs | Year 1 | Year 2 | Year 3 |
Meals | $2.00 | $2.00 | $2.00 |
Drinks | $0.50 | $0.50 | $0.50 |
Other | $1.00 | $1.00 | $1.00 |
Direct Cost of Sales | |||
Meals | $45,644 | $70,000 | $90,000 |
Drinks | $5,708 | $8,750 | $11,250 |
Other | $240 | $500 | $1,000 |
Subtotal Direct Cost of Sales | $51,592 | $79,250 | $102,250 |