Studio67
Strategy and Implementation Summary
Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts “trendy” people like a magnet. Implementation isn’t simple, but that’s in the doing of it, not in the plan.
Competitive Edge
Our competitive edge is the menu, the chef, the environment, and the tie-in to what’s trendy.
Sales Strategy
As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Unit Sales | |||
| Meals | 22,822 | 35,000 | 45,000 |
| Drinks | 11,415 | 17,500 | 22,500 |
| Other | 240 | 500 | 1,000 |
| Total Unit Sales | 34,477 | 53,000 | 68,500 |
| Unit Prices | Year 1 | Year 2 | Year 3 |
| Meals | $15.00 | $15.00 | $15.00 |
| Drinks | $2.00 | $2.00 | $2.00 |
| Other | $10.00 | $10.00 | $10.00 |
| Sales | |||
| Meals | $342,330 | $525,000 | $675,000 |
| Drinks | $22,830 | $35,000 | $45,000 |
| Other | $2,400 | $5,000 | $10,000 |
| Total Sales | $367,560 | $565,000 | $730,000 |
| Direct Unit Costs | Year 1 | Year 2 | Year 3 |
| Meals | $2.00 | $2.00 | $2.00 |
| Drinks | $0.50 | $0.50 | $0.50 |
| Other | $1.00 | $1.00 | $1.00 |
| Direct Cost of Sales | |||
| Meals | $45,644 | $70,000 | $90,000 |
| Drinks | $5,708 | $8,750 | $11,250 |
| Other | $240 | $500 | $1,000 |
| Subtotal Direct Cost of Sales | $51,592 | $79,250 | $102,250 |
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