Last Frontier Market
Strategy and Implementation Summary
The Last Frontier Market will promote the store opening. We will have live music and food in the store’s parking lot for the opening weekend. The Willow Creek Craft Fair is adjacent to our store and we should have excellent foot traffic for our opening.
We will advertise in the university daily student newspaper as well as the local area advertising flyer. In the advertisements for the market opening, we will have a 20% off coupon for purchases over twenty dollars. We will continue this discount for the first month of operation.
The Last Frontier Market will give back to the community. We will participate in community projects like the area’s food bank and community programs for children. The Last Frontier Market will also hosts a number of community events, such as charity pancake brunches, dog washes benefiting local humane societies and benefit barbecues.
5.1 Competitive Edge
The Last Frontier Market’s competitive edge is:
- Location: The Last Frontier Market is located located in the heart of the Willow Creek section of Richmond. The foot traffic in the Willow Creek retail area is very strong. The closest natural food store to the Willow Creek area is a twenty minute drive.
- Community Support: The Last Frontier Market is a community market that will give back to the community. We will participate in community projects like the area’s food bank and community programs for children. The Last Frontier Market will also host a number of community events, such as charity pancake brunches, dog washes benefiting local humane societies and benefit barbecues.
5.2 Sales Strategy
The sales strategy of the Last Frontier Market is simple. The key to customer satisfaction is a community-friendly store that is easy to navigate and has knowledgeable people to help customers find what they want quickly. Customers will linger in the store, reading notices on the community bulletin board or speaking with friends.
5.2.1 Sales Forecast
The following is the Last Frontier Market’s sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Sales | $423,000 | $470,000 | $520,000 |
| Others | $0 | $0 | $0 |
| Total Sales | $423,000 | $470,000 | $520,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Sales | $128,220 | $150,000 | $175,000 |
| Others | $0 | $0 | $0 |
| Subtotal Direct Cost of Sales | $128,220 | $150,000 | $175,000 |
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