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Last Frontier Market

Executive Summary

Last Frontier Market will offer customers organic and locally grown produce, chemical- and preservative-free groceries, cruelty-free body care and eco-household products. All of our products are healthy alternatives to the products available at conventional grocery chains. Located in the heart of the growing Willow Creek section of Richmond, the market will serve a community of 25,000 residents. The creation of the market is in response to the growing demand in the community for a local natural food store.

The Last Frontier Market will have the advantage of the foot traffic in the Willow Creek retail area which is the home of the Willow Creek Arts and Craft Fair, as well as the home of numerous art and craft shops. The area has a reputation of supporting progressive causes and businesses. The market will be a comfortable place to meet and shop in the community.

In addition, the market will also be the most convenient in the area. The closest competing natural food store to the Willow Creek area is a twenty minute drive.

The Last Frontier Market will give back to the community. We will participate in community projects and host fund-raisers for local community services.

Organic food store business plan, executive summary chart image

1.1 Objectives

  • Provide our customers with the freshest, organically grown fruits and vegetables.
  • Offer foods without artificial colors, flavors, or additives.
  • Sell earth-friendly cleansers; pure, natural supplements; and gentle, cruelty-free body care products.
  • Support organic farms that keep our earth and water pure.


1.2 Mission

The Last Frontier Market is committed to providing the highest quality, fresh and natural food, health and wellness products.  Our staff are friendly, eager to serve and ready to educate.