Online College Bookstore Business Plan

The website is designed with the needs of the college student as the focus.  The College Cafe is built using Microsoft technologies which will provide the flexibility to easily expand products and service offerings in the future.  The College Cafe will initially host the website with an external web-hosting vendor thus reducing initial start-up cost.  At a later date, The College Cafe may elect to bring hosting in-house for better support and maintenance. 

The Textbook Exchange, Auction, Classified, and User Administration software was purchased from Xcent Software, Inc and modified to support The College Cafe’s business needs.  The rights to the source code of the Xcent’s software were included in the purchase price of the software.  This will enable our programmers to customize the software to support The College Cafe’s growing business needs.

The College Cafe website and databases are hosted by Atl-Connect Internet Services which guarantees 99.99% uptime.  In addition to Web hosting, Atl-Connects provides site monitoring and statistical performance metrics that include uptime, page views, unique users, banner impressions, search keywords stats and link stats from other sites.