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Online College Bookstore Business Plan

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Milestones

The accompanying table lists important milestones with dates and managers in charge. The milestone schedule also indicates our initial beta launch of the website at Georgia State University.

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Milestones

Milestone	Start Date	End Date	Budget	Manager	Department
Business Concept & Planning	6/1/2003	7/15/2003	$0	GLO, KM, AP	Management
Beta Site Development	7/1/2003	10/1/2003	$0	GLO, KM	Web
Beta Site Launch	10/1/2003	10/2/2003	$0	GLO	Web
Beta Site Promotional Campaign	10/1/2003	2/15/2004	$0	GLO, KM, AP	Marketing
Beta Site Analysis	10/15/2003	2/28/2004	$0	GLO, KM, AP	Web & Marketing
Secure Funding for Phase 1 Launch	7/1/2004	7/30/2004	$0	GLO	Management
Phase 1 – Site Development	2/1/2004	8/15/2004	$0	GLO, KM	Web
Phase 1 – Launch	8/15/2004	8/17/2004	$0	GLO	Web
Phase 1 – Promotional Campaign	8/15/2004	10/1/2004	$0	GLO, KM, AP	Marketing
Secure Funding for Phase 2	10/1/2004	10/30/2004	$0	GLO	Management
Totals			$0

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