Office Space Solutions will sustain its competitive advantages to steadily gain market share. The first advantage is based on extensive knowledge of office space management and work flow efficiency. The second advantage is an already established network of contacts among numerous start-ups and growing companies.
Office Space Solutions' competitive edge is the ten years Bev Johnson has spent being the go-to person that new businesses contact with questions concerning space management and work flow problems. These referrals have all occurred through word of mouth from the extensive network of office manager contacts Bev has gathered over the years. Her industry access is invaluable for networking. These established relationships create a trust bond that is significant when it comes to generating new referrals.
Bev has been giving many presentations on space and process management for professional women's groups and the city's Chamber of Commerce.
Bev also has the unique track record of being pivotal in the success of three start-ups over the past ten years. In each of these cases, she was hired away from her previous employer because of her success in transforming the office environment from a chaotic shamble into a productive oasis.
Office Space Solutions' sales strategy will be based on systematic person to person contacts with new and growing businesses. Bev has already compiled a list of referrals that will serve as the launching pad.
The following table and chart give a run-down on forecasted sales. As a consulting firm there are negligible cost of sales, and Bev's salary is included in the Personnel table.
Office Space Solutions will have several milestones early on: