Office Space Solutions will be focusing on a very specific part of the business market:
The city has several support service businesses but none as visible as Office Space Solutions and none with the success record Bev Johnson has.
Office Space Solutions is focusing on new and growing companies that are often located in small offices. The targeted start-up business will have four or more staff in its office in addition to a owner. This is a perfect atmosphere for a support service because the services Office Space Solutions provides are out of the business's field of expertise but so critical to their success.
Another reason for focusing on a growing businesses is that it is easier to be competitive with the smaller businesses. Presently, this segment of businesses is not being marketed by the Office Space Solutions's competitors.
For these reasons, Office Space Solutions will concentrate on the new and growing companies to be able to quickly grab market share.
The competition consists of a few support service firms that offer a wide range of service offerings to city's large companies. Though these firms replicate the offerings of Office Space Solutions, they are not targeting the vital area of new and growing businesses. Office Space Solutions will focus only on these companies. There is an advantage to hiring a service that is focused on your problems and is knowledgeable regarding your specific needs.
In addition, the target clients are prone to want a long-term relationship with critical services. If they are happy they will generally stay with the same service provider. It is more cost effective then jumping through the hoops each time it needs a space management, or work flow assessment.
The market for office space and work flow organizers can be broken down into two important segments: