Gamehenge Tapers Co-op will be aggressively using word of mouth advertising to generate new members. The cost of this is minimal as the members are already at the concerts taping for their own collection already.
Gamehenge Tapers Co-op will have a web site that will be used to attract new members, however, the members gained from the site will pale in comparison to word of mouth promotion.
Gamehenge Tapers Co-op competitive edge is its co-operative business structure. The organization is not-for-profit so all revenue gets funneled back into the organization. The organization is set up to solely benefit the members. The members benefit by being able to purchase equipment at drastically reduced prices compared to retail.
The sales strategy will be simply to increase membership. Increasing membership increases buying power, reducing wholesale and overhead costs, benefiting members.
The first month will be used to set up the office and web site. The office will be in a small space with low rental costs. The web site will be designed to provide general information to the public and detailed product information regarding the products offered. Members will only be able to purchase products via the web site and picked up from the office at certain times.
Month two will see an increase in sales and membership. The following months will see both membership as well as sales activity.
Gamehenge Tapers Co-op will have several milestones early on: