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Advocates for Legal Equal Access

Market Analysis Summary

Advocates for Legal Equal Access will provide legal services to people who do not qualify for other types of legal aid because 1) they do not fit the economic profile, 2) the other organizations do not have the time, resources, or do not specialize in that particular type of law.

Advocates for Legal Equal Access will be in constant contact with the other legal aid organizations to develop a referral system to support the Portland indigent community.

4.1 Market Segmentation

The Advocates’ market can be segmented into two different segments:

  • People who do not qualify for other legal aid agencies for economic reasons but qualify for Advocates.
  • People who have legal needs that are not currently served by existing legal aid agencies.
Nonprofit law firm business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Customers based on economic restraint 9% 22,547 24,576 26,788 29,199 31,827 9.00%
Customers based on litigation subject 9% 31,455 34,286 37,372 40,735 44,401 9.00%
Other 0% 0 0 0 0 0 0.00%
Total 9.00% 54,002 58,862 64,160 69,934 76,228 9.00%

4.2 Target Market Segment Strategy

Advocates for Legal Equal Access will target the different segments by developing relationships with other legal aid organizations.  By developing a relationship with these organizations, Advocates will obtain new clients when they are unable to serve.

Advocates will also target new clients by developing awareness of itself with different courts in the city so that the court is aware of Advocates and can refer the people to them. 

As long as the proper agencies and organizations are aware of the Advocates, then it will not be difficult to get clients as the legal aid sector has demand that outstrips supply.