Problem & Solution
Problem Worth Solving
It’s not the lights; it’s not the liquor; and it’s not the sound. It’s the people!
And its the FUN! Successful nightclubs are based on an accurate understanding of the core customers.
The Spot represents a unique opportunity create a high energy, dance-theme venue that will cater to college-age women. The development’s central location, demographics, and lack of direct competition are major advantages to this project. The new venue will specialize in high-energy themes and will offer beer, wine and an array of liquors and mixed drinks. In addition, the venue will sell nonalcoholic beverages such as soft drinks, juices and bottled water. A "casual" food menu consisting mostly of appetizers and small entrees ranging in cost from six to nine dollars will also be available. The initial hours of operation will be 6:00 P.M. to 2:00 A.M., four nights a week. The establishment will draw primarily from the student population at State University while attracting guests and visitors from outside the area as well.
Market Size & Segments
The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. Of course, we are also focused on college-age men but it has been our observation that the club scene is driven by where women choose to spend their money when they go out with friends. At present, none of the local bars create an environment that is responsive to the entertainment demands of this core customer group. This also extends to the areas surrounding the university that we expect will attract new customers to the Spot.
Our target market segmentation is divided between college-age women and men in and around the State University.
Keys to Success
Keys to success
Our keys to success are:
- Having a place where college-age women feel comfortable
- Provide exceptional service that leaves an impression with our core customers.
- Consistent entertainment atmosphere and product quality.
- Managing our internal finances and cash flow to enable upward capital growth.
- Strict control of all costs, at all times, without exception