The Spot
Execution
Marketing & Sales
Marketing Plan
Word of mouth, social media, followed by social media, and word of mouth.
Sales Plan
We will have a grand opening weekend where the cover charge will be waved for all women customers. We will then establish a traditional Ladies Night, every wednesday.
The cover charge will be $10. This is cheaper than the downtown clubs.
Our sales strategy is to open earlier and provide entertainment to bring in an early crowd before 10 P.M. Comedians and Comedy Acts will be booked into the early evening time slot. We will also have contests sponsored by businesses and products that are marketing to our core customers.
Operations
Locations & Facilities
Recently, commercial space has become available next to the campus when two adjacent business relocated. The Spot will consolidate this space into a 5,000 square foot night club. The location is on the main street most often used by students.
Milestones & Metrics
Key Metrics
Our Key Metrics are:
- Customer demographics: customers who are college-age women, as a percent of total customers.
- the cost of alcohol
- the cost of the dj
- the entrance fee: keep an eye on the bars and night life not making people pay more than other options.
- Facebook Promotions and page views. Facebook likes, Facebook engagement. Facebook reviews.
- Twitter: tweets and retweets telling what people think of the dj and place
- Google reviews
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