Infotext Strategy Letter
Company Summary
For this internal expansion plan the details of our company are not relevant. We do intend to develop this new business, if approved, using a balance of one in-house salary and outside vendors for editing and some significant production work.
2.1 Start-up Summary
What’s important to understand is that this expansion requires some internal investment. We will need some legal work, some computer equipment, and office space. We also have to support the cash flow involved in hiring our main person, and the working capital involved in getting this business rolling.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $500 |
| Hiring manager | $1,000 |
| Initial layout design | $3,000 |
| Website vendors | $17,500 |
| Initial mailing | $5,000 |
| Other | $1,000 |
| Total Start-up Expenses | $28,000 |
| Start-up Assets | |
| Cash Required | $15,000 |
| Other Current Assets | $7,000 |
| Long-term Assets | $0 |
| Total Assets | $22,000 |
| Total Requirements | $50,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $28,000 |
| Start-up Assets to Fund | $22,000 |
| Total Funding Required | $50,000 |
| Assets | |
| Non-cash Assets from Start-up | $7,000 |
| Cash Requirements from Start-up | $15,000 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $15,000 |
| Total Assets | $22,000 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Internal investment | $50,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $50,000 |
| Loss at Start-up (Start-up Expenses) | ($28,000) |
| Total Capital | $22,000 |
| Total Capital and Liabilities | $22,000 |
| Total Funding | $50,000 |
By 
