The Supreme Courts
Strategy and Implementation Summary
The Supreme Courts has a very large potential market. Because of the small number of recreation and fitness facilities in the City of Henderson, we feel we will become the number one sports and fitness complex quickly. This will be accomplished by actively and continuously promoting The Supreme Courts through radio and media advertisements as well as through hosting and supporting various community events.
5.1 Competitive Edge
The Supreme Courts’ competitive edge is two fold. First, The Supreme Courts is the only multisport complex that offers three full-size basketball courts that are available for the members and the community to use and/or rent. On top of this, the scope and variation of the programs that will be run from this facility are unmatched by any other club in the area. The second part of our competitive edge is the location, size, and appearance of the facility that will attract many people into the complex.
By maintaining our focus in our strategy, marketing, program development, and fulfillment, The Supreme Courts will be known as the top sports and fitness club in Henderson. We should be aware, however, that our competitive edge may be diluted if we become complacent in our program development and implementation. It will be important for The Supreme Courts to keep up with the current trends in both sport and fitness programs.
5.2 Sales Strategy
Sales in the sport and fitness club business are based on the services and amenities provided by the facility. The “something for everyone” slogan fits perfectly with The Supreme Courts. All of the users of our facility must feel like they are getting the best possible value for their money. If there is a better value, for equal services, The Supreme Courts will match or beat that value for our customers.
Each person desiring a membership at The Supreme Courts will be able to sit down with a representative and be notified of all of their membership options. During this brief discussion, the person will be also be informed of all of the services, programs, and amenities The Supreme Courts has to offer. It will be important to establish a relationship of trust with our members as membership retainment is an important aspect in our business.
5.2.1 Sales Forecast
The following table and chart give a run-down on forecasted sales for each of our sources of revenue.
|Year 1||Year 2||Year 3|
|Camps, Clinics, and Programs||720||720||1,500|
|Food and Beverages||12||1||1|
|Massage Therapy Clinic||1,050||1,080||1,134|
|Other (Outside Tournaments…)||4||0||0|
|Total Unit Sales||17,482||17,504||19,273|
|Unit Prices||Year 1||Year 2||Year 3|
|Camps, Clinics, and Programs||$25.00||$75.00||$78.75|
|Food and Beverages||$2,500.00||$31,500.00||$33,075.00|
|Massage Therapy Clinic||$5.00||$5.25||$5.50|
|Other (Outside Tournaments…)||$4,000.00||$4,200.00||$4,350.00|
|Camps, Clinics, and Programs||$18,000||$54,000||$118,125|
|Food and Beverages||$30,000||$31,500||$33,075|
|Massage Therapy Clinic||$5,250||$5,670||$6,237|
|Other (Outside Tournaments…)||$16,000||$0||$0|
|Direct Unit Costs||Year 1||Year 2||Year 3|
|Camps, Clinics, and Programs||$0.00||$0.00||$0.00|
|Food and Beverages||$0.00||$0.00||$0.00|
|Massage Therapy Clinic||$0.00||$0.00||$0.00|
|Other (Outside Tournaments…)||$0.00||$0.00||$0.00|
|Direct Cost of Sales|
|Camps, Clinics, and Programs||$0||$0||$0|
|Food and Beverages||$0||$0||$0|
|Massage Therapy Clinic||$0||$0||$0|
|Other (Outside Tournaments…)||$0||$0||$0|
|Subtotal Direct Cost of Sales||$0||$0||$0|
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.
What the table doesn’t show is the commitment behind it. Our business plan includes complete provisions for plan-vs.-actual analysis, and we will hold monthly follow-up meetings to discuss the variance and course corrections.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Concept Plan Review||9/15/2000||10/3/2000||$3,500||Rich||Department|
|Financial Backing Presentations||3/1/1999||4/1/1999||$0||TBA||Department|
|Company Set Up||3/1/1999||4/1/1999||$0||TBA||Department|