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Second Run Pizza

Market Analysis Summary

We believe that our unique dining environment will attract our target customers.  The central location of Second Run Pizza to the downtown shopping and entertainment center makes the restaurant easily accessible. Once inside, the customer will find watching a movie at comfortable table seating, while enjoying great food, is a experience to repeat again and again with friends.

4.1 Market Segmentation


We are focusing on parents with children who want to catch a movie with a pizza in the afternoon or early evening, before or after shopping at the downtown mall.

Young Adults:

The second group we are going to focus on is young adults ages 18 – 26 for the evening shows.  We believe that this target group will enjoy this unique way to watch a film and Second Run Pizza will become a common place for friends to have an affordable evening’s entertainment together.

Movie theater restaurant business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Families 15% 400,000 460,000 529,000 608,350 699,603 15.00%
Young Adults 10% 200,000 220,000 242,000 266,200 292,820 10.00%
Other 0% 0 0 0 0 0 0.00%
Total 13.41% 600,000 680,000 771,000 874,550 992,423 13.41%