Second Run Pizza
Market Analysis Summary
We believe that our unique dining environment will attract our target customers. The central location of Second Run Pizza to the downtown shopping and entertainment center makes the restaurant easily accessible. Once inside, the customer will find watching a movie at comfortable table seating, while enjoying great food, is a experience to repeat again and again with friends.
4.1 Market Segmentation
Families:
We are focusing on parents with children who want to catch a movie with a pizza in the afternoon or early evening, before or after shopping at the downtown mall.
Young Adults:
The second group we are going to focus on is young adults ages 18 – 26 for the evening shows. We believe that this target group will enjoy this unique way to watch a film and Second Run Pizza will become a common place for friends to have an affordable evening’s entertainment together.
| Market Analysis | |||||||
| Year 1 | Year 2 | Year 3 | Year 4 | Year 5 | |||
| Potential Customers | Growth | CAGR | |||||
| Families | 15% | 400,000 | 460,000 | 529,000 | 608,350 | 699,603 | 15.00% |
| Young Adults | 10% | 200,000 | 220,000 | 242,000 | 266,200 | 292,820 | 10.00% |
| Other | 0% | 0 | 0 | 0 | 0 | 0 | 0.00% |
| Total | 13.41% | 600,000 | 680,000 | 771,000 | 874,550 | 992,423 | 13.41% |
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