Second Run Pizza
Company Summary
Second Run Pizza is a single-unit, medium-sized restaurant. We focus on pizza and a few creative Italian dishes. The restaurant will be located downtown near the major shopping centers and evening entertainment establishments.
2.1 Start-up Summary
The founders of the company are Robert Williamson and Judy Fillmore. Judy focuses on the financial issues and Robert on the personnel issues. Judy earned her business major undergraduate degree from the University of Berkeley. A lease for the location has been secured for $2,000 per month. The theater will have to be equipped as a restaurant. It will be able to set up shop in time to begin turning a profit by the end of month eleven and be profitable in the second year. Both Robert and Judy are investing $150,000 each to start up the company.
| Start-up Funding | |
| Start-up Expenses to Fund | $140,800 |
| Start-up Assets to Fund | $159,200 |
| Total Funding Required | $300,000 |
| Assets | |
| Non-cash Assets from Start-up | $10,000 |
| Cash Requirements from Start-up | $149,200 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $149,200 |
| Total Assets | $159,200 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Investor 1 | $150,000 |
| Investor 2 | $150,000 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $300,000 |
| Loss at Start-up (Start-up Expenses) | ($140,800) |
| Total Capital | $159,200 |
| Total Capital and Liabilities | $159,200 |
| Total Funding | $300,000 |
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Legal | $1,000 |
| Stationery etc. | $1,000 |
| Insurance | $1,800 |
| Rent | $2,000 |
| Projection Equipment | $40,000 |
| Kitchen | $40,000 |
| Initial Marketing | $15,000 |
| Dining Products | $5,000 |
| Interior Refit | $35,000 |
| Total Start-up Expenses | $140,800 |
| Start-up Assets | |
| Cash Required | $149,200 |
| Other Current Assets | $10,000 |
| Long-term Assets | $0 |
| Total Assets | $159,200 |
| Total Requirements | $300,000 |
2.2 Company Ownership
The restaurant will start out as a simple sole proprietorship, owned by its founders.
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