Recycled Riding Dreams
Strategy and Implementation Summary
Excellent word of mouth among motorcycle hobbyists is the foundation of Recycled Riding Dreams. The motorcycle community in Montclair is close and used by its members to locate resources and services. Each satisfied customer of Recycled Riding Dreams will bring in more business.
5.1 Competitive Edge
Brian Jefferson, owner of Recycled Riding Dreams is one of most respected and best known motorcyclist in Montclair. Brian is the president of the largest motorcycle organization in the city with over 800 members. He has been a motorcycle hobbyist for 15 years and has built a reputation for quality customizing of motorcycles. For the past five years, Brian has served as a resource in locating used motorcycles and motorcycle parts for hobbyists.
Recycled Riding Dreams’ competitive edge is Brian’s visibility in the motorcycling community.
5.2 Sales Strategy
Recycled Riding Dreams will open with a Customization Show and Competition. During the first month of operation, Recycled Riding Dreams will offer a 15% discount on all purchases over $50. Brian will also offer a standard 10% discount to members of the city’s seven motorcycle organizations.
5.2.1 Sales Forecast
The table and charts below show Recycled Riding Dreams projected sales forecast for three years.
| Sales Forecast | |||
| Year 1 | Year 2 | Year 3 | |
| Sales | |||
| Used Motorcycles | $137,000 | $142,000 | $152,000 |
| Used Motorcycle Parts | $98,000 | $110,000 | $119,000 |
| Total Sales | $235,000 | $252,000 | $271,000 |
| Direct Cost of Sales | Year 1 | Year 2 | Year 3 |
| Used Motorcycles | $62,500 | $63,000 | $69,000 |
| Used Motorcycle Parts | $45,000 | $54,000 | $58,000 |
| Subtotal Direct Cost of Sales | $107,500 | $117,000 | $127,000 |
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