Strategy and Implementation Summary
Claremont Funding will focus on the mortgage broker needs in the Old Town section of the city and the surrounding areas. Our target customer will be first-time home buyers and existing homeowners who are interested in refinancing.
5.1 Sales Forecast
The following table and chart give a run-down on forecasted sales. We expect sales to build between January through March with the most growth during the months of March through August. We expect sales to drop off from September till the end of the year.
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Subtotal Direct Cost of Sales||$0||$0||$0|
The accompanying table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on planning for implementation.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Lease Office Space||12/15/2001||12/28/2001||$3,000||Maureen||Marketing|
|Purchase Office Equipment/Computer, etc.||12/1/2001||12/15/2001||$3,000||Maureen||Marketing|
5.3 Competitive Edge
Claremont Funding’s competitive edge is that both Joan and Maureen are the most visible lecturers to new home owners in the city. Joan has a weekly column in the city’s daily newspaper and Maureen lectures weekly to the city’s numerous neighborhood councils and civic groups. Together, they represent the most recognizable faces in the city on the subject of home ownership and refinancing a home.
Between them, they have a base of 6,000 satisfied customers who continue to make referrals to the brokers.
The city has been growing by 15% annually for the past 10 years. With the population now at 1.3 million, the new construction in the Old Town section of the city is valued at two billion dollars in home sales next year alone. Claremont Funding is positioned well to grab a large share of the mortgage services demanded by the city’s growth in Old Town.