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Market Analysis Summary
We see this market as mainly made up of university students. Since a majority live close to the campus (within five miles) and have a limited budget, this will be a good option for them. We also anticipate getting a small amount of customers that are outside of the university community. These customers would be ones who typically have a shorter commute or want a change of pace.
4.1 Market Segmentation
The following chart and table show the market analysis figures for University Mopeds.
|Year 1||Year 2||Year 3||Year 4||Year 5|
|University of Oregon Students||10%||135||149||164||180||198||10.05%|
|University Professors and Faculty||10%||10||11||12||13||14||8.78%|
|Lane County Residents||2%||10||10||10||10||10||0.00%|
4.2 Market Growth
We anticipate that this market will grow in two ways. First, it will grow will be as gas prices continue to increase. This will make the cost of driving an automobile even more expensive and University Mopeds a more attractive option. Second, it will grow with the University. As the number of students increases, so will the target market and the number of students who are interested in our product.