Water Factory
Company Summary
The Water Factory, located in Albany, Oregon, is a network marketing business that sells water filtration units to end consumers. We exclusively sell Water Genie Brand filters for home use via the network marketing system, also known as multi-level marketing. The company will use personal contact recruiting to develop a sales force that will help sell more products.
The business will be based out of the owners home. It is forecasted that we will reach profitability by month 12, and we will earn modest profits by year three.
Company Ownership
The Water Factory is a sole proprietorship, founded and owned by Aitch Tuoo.
Start-up Summary
The Water Factory’s start-up costs include the following items:
- Office furniture, including a desk, chair, and filing cabinets
- Computer system, including printer, CD-RW, Internet connections, Microsoft Office
- Stationery
- Brochures
- Legal fees
- Phone line, pager, cell phone

Start-up | |
Requirements | |
Start-up Expenses | |
Legal | $200 |
Stationery etc. | $200 |
Brochures | $200 |
Other | $0 |
Total Start-up Expenses | $600 |
Start-up Assets | |
Cash Required | $15,100 |
Other Current Assets | $0 |
Long-term Assets | $2,300 |
Total Assets | $17,400 |
Total Requirements | $18,000 |
Start-up Funding | |
Start-up Expenses to Fund | $600 |
Start-up Assets to Fund | $17,400 |
Total Funding Required | $18,000 |
Assets | |
Non-cash Assets from Start-up | $2,300 |
Cash Requirements from Start-up | $15,100 |
Additional Cash Raised | $0 |
Cash Balance on Starting Date | $15,100 |
Total Assets | $17,400 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $0 |
Accounts Payable (Outstanding Bills) | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $0 |
Capital | |
Planned Investment | |
Investor 1 | $18,000 |
Investor 2 | $0 |
Other | $0 |
Additional Investment Requirement | $0 |
Total Planned Investment | $18,000 |
Loss at Start-up (Start-up Expenses) | ($600) |
Total Capital | $17,400 |
Total Capital and Liabilities | $17,400 |
Total Funding | $18,000 |