Web Plan Summary
A website site will be created to offer viewers an extensive product catalog as well as information regarding the company and the availability of distributor options. The site will contain extensive information, however it will encourage viewers to contact Earthly Clean for more information as Devon recognizes that he can be far more effective in sales if he as an opportunity to chat with the interested party. The website will be periodically updated with new information.
6.1 Website Marketing Strategy
The website will be marketed in two ways:
- Submission of the site to various search engines to ensure that people looking for the site using a search engine such as Yahoo! will easily find www.earthlyclean.com.
- All printed material such as brochures, advertising, catalogs, price sheets, packaging, and all product labels will have the URL prominently displayed. This will be especially useful because it allows customers who may have only one product the opportunity to view the entire product selection through the convenience of the Internet.
6.2 Development Requirements
The website will be developed and periodically updated by a University of Chicago Computer Science student.