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The Bottlecap
Company Summary
The Bottlecap, which will be located near the University of Oregon, will offer the community a classy bar with unique beers on tap. The Bottlecap will also provide customers with an innovative environment for enjoying these high quality beers.
2.1 Company Ownership
The Bottlecap will be a privately funded company that will be owned and run by Dashiell Lavine and Tyler Vogel. They will both be equal partners. Joe Smith and Bob Adler will also hold minority stock positions as private investors.
2.2 Start-up Summary
The Bottlecap’s start-up costs will cover beer serving equipment, site renovation and remodeling, capital to cover losses during the first year, a computer to maintain The Bottlecap’s Web presence, and the entertainment equipment, including a big screen television for sports, a pool table, and a stereo. In addition, costs will be allocated for the beer serving equipment. Eight taps, Carbon Dioxide tanks, and glassware will be purchased from various equipment vendors in Eugene.
The site will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business in May.
The furniture, the site renovation, permits and fees, and the entertainment equipment will account for a large amount of our start-up costs.
Because of the competitive nature of the marketplace, we have accounted for more money than necessary when it comes to the cash balance. By doing so, we will be in a good position should our numbers not match what we have forecasted and will not lose the large amount invested to start the business.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Fees & Permits | $7,500 |
| Exterior Sign | $2,500 |
| Pool Table | $5,000 |
| Stereo System | $350 |
| Legal | $500 |
| Consultants | $1,000 |
| Insurance | $700 |
| Rent | $1,500 |
| Taps | $800 |
| Glassware | $500 |
| Computer System | $1,500 |
| Misc. Supplies & Equipment | $700 |
| Bathroom Supplies | $250 |
| Marketing | $1,000 |
| Fixtures & Re-Model | $25,000 |
| Big Screen Television | $2,000 |
| Point of Sale Systems | $5,000 |
| Furniture | $10,000 |
| Total Start-up Expenses | $65,800 |
| Start-up Assets | |
| Cash Required | $7,920 |
| Start-up Inventory | $1,280 |
| Other Current Assets | $0 |
| Long-term Assets | $0 |
| Total Assets | $9,200 |
| Total Requirements | $75,000 |
| Start-up Funding | |
| Start-up Expenses to Fund | $65,800 |
| Start-up Assets to Fund | $9,200 |
| Total Funding Required | $75,000 |
| Assets | |
| Non-cash Assets from Start-up | $1,280 |
| Cash Requirements from Start-up | $7,920 |
| Additional Cash Raised | $0 |
| Cash Balance on Starting Date | $7,920 |
| Total Assets | $9,200 |
| Liabilities and Capital | |
| Liabilities | |
| Current Borrowing | $0 |
| Long-term Liabilities | $0 |
| Accounts Payable (Outstanding Bills) | $0 |
| Other Current Liabilities (interest-free) | $0 |
| Total Liabilities | $0 |
| Capital | |
| Planned Investment | |
| Dashiell Lavine | $20,000 |
| Tyler Vogel | $20,000 |
| Joe Smith | $17,500 |
| Bob Adler | $17,500 |
| Other | $0 |
| Additional Investment Requirement | $0 |
| Total Planned Investment | $75,000 |
| Loss at Start-up (Start-up Expenses) | ($65,800) |
| Total Capital | $9,200 |
| Total Capital and Liabilities | $9,200 |
| Total Funding | $75,000 |
2.3 Company Locations and Facilities
The Bottlecap’s location will be chosen based upon the following criteria listed in order of importance:
All of these qualities are consistent with The Bottlecap’s goal of providing a central hub of communication and socialization for the Eugene community. In addition to a main area of the bar, there will be two additional rooms. One of the rooms will be the manager’s office and will also house the computer that the website will be maintained on. The second room will be a storage facility for supplies and extra kegs of beer.