Web Plan Summary
Gastronome Gander's Gatherings' website will be the virtual business card and portfolio for the company, as well as its online home. The website will showcase the background of the company, as well as the portfolio of all the past and current online events. The website needs to be simple yet classy, well designed, and easy to use by members and interested visitors.
The website will create an area offering upcoming events, past event pictures, and newsletters to interested parties. The key to the website strategy will be combining a very well designed front end, with a back end capable of processing membership applications, as well as being part of our online marketing program. In addition, we expect to partner with our event providers with links on our website to theirs.
6.1 Website Marketing Strategy
Like business strategy in general, Web strategy is essentially focus:
- Focus on selected target markets (singles, late 20's to later 50's age range, upscale, defined geographic area).
- Focus on matching selected target market needs and selected website offerings (events to attract and keep members).
- Focus on the company's and our website's strengths and take advantage of the opportunities ahead (customer service).
6.2 Development Requirements
Gastronome Gander's Gatherings will work with a contracted Web Master to develop the site. We will also employ a writer with marketing experience to enhance the wording and overall site appearance. Moreover, the writer and Web Master will work with a graphic artist to come up with the website logo and the website graphics.
The maintenance of the site will be done by the Gastronome Gander's Gatherings with assistance from the Web Master for future development such as newsletters and pictures of events.