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Restaurant icon Mediterranean Restaurant Business Plan

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On The Water

Executive Summary

On the Water is a new Mediterranean restaurant on the Sunset Strip. On the Water will target both fun-seeking as well as sophisticated diners looking for good food in a fascinating atmosphere. On the Water will seek to earn 85% gross margins through an innovative setting, a wonderful menu, and an experienced restaurateur.

The Market

On the Water will be targeting locals and tourists who are active restaurant seekers. There will be a special focus on young adults with $15K-$60K of income looking for good food and a great time. In addition to the young adults with money to spend, On the Water will also be targeting adults and tourists known to frequent Sunset Blvd. The general demographics are males and females ages 20-50 with some or all of a college education. In addition to local Hollywood area people, On the Water will also serve party animals from neighboring cities and tourists.

Historically, if there is a dip in the general economy, the restaurant industry is usually effected far less that the overall economy. To some degree this is because of people’s perception that food, regardless whether it is from the grocery or a restaurant is a fundamental necessity of life and spend accordingly.

The Service and Products

One thing that is always consistent with On the Water is their impeccable service. All server staff hired have extensive experience and all go through three weeks of training, ensuring benchmarked customer service. On the Water’s services are all delivered in their extraordinary atmosphere which includes a comprehensive art and culture collection from Mediterranean Europe. This provides an authentic surrounding that at times seems to distract everyone as they analyze the wealth of artifacts on display.

The menu is Lily Valdivia’s pride. It is a culmination of over 20 years of cooking. The menu contains traditional favorites such as hummus, baba ganouj, and tabouli. These favorites are differentiated through the use of the freshest organic ingredients. Most people are not aware of how much better the items taste when they are prepared with the freshest ingredients and made with love. Other menu items are kebobs, chutneys, flat breads and desserts. Everything is fresh, homemade, and prepared daily.

Management

The restaurant is led by Lily Valdivia, an industry veteran. Her restaurant experience began 12 years ago as a server. She quickly moved up to fine dining serving where she perfected her formal, customer-centric serving approach. For the last five years Lily has been the manager at a European restaurant with over $2.5 million in annual sales. As mentioned earlier, Lily started cooking 20 years ago as a child in Greece. Lily came from a large family and it quickly became her responsibility to cook for the entire family. Her mother, who had three generations of traditional recipes, trained her. Lily quickly mastered these and began experimenting with her own dishes. The feedback from her family was always very positive. She knew one day she would have to parlay this skill into a business opportunity.

On the Water is forecasted to reach profitability by month two. Sales are forecasted to reach $1,785,000 by year two and grow to $2,345,000 by year three. We forecast a high net profit on these sales.

1.1 Objectives

  1. Sales increasing to more than $2,345,000 by the third year.
  2. Keeping gross margin at approximately 80%.
  3. Improve inventory turnover to two-hundred turns next year in year two, and to 240 in year three.

1.2 Mission

On The Water is a business that envelopes fine dining of unique mediterranean taste and an excellent bar and grill atmosphere. The mission is not only to have great tasting food, but have efficient and friendly service. Our dining environment is not only welcoming and sophisticated, it is unique in design, with walls on almost all sides that are constantly wet with running water and a lush jungle ceiling that will hang from above. We concentrate on customer satisfaction and quality food that is always fresh and specially selected. We will not judge a customer on class or dress. We want the On The Water grill to be place people can enjoy a good meal and meet new friends at our tropical Mediterranean Honey bar located inside the restaurant.

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Company Summary

On The Water creates and serves a wild atmosphere for dining and eloquent mediterranean feasts for people who love the restaurant and bar scene, as well as a good time spent out on the town. Its customers are creative, fun-seeking, and sophisticated diners who wish to be best served by the restaurant they choose.

2.1 Company Ownership

On The Water is a sole-proprietorship business owned in majority by its founder and president Lily Valdivia. The business employs the owner, one investor and eight employees.

2.2 Start-up Summary

Our start-up expenses come to $61,450 which is mostly expensed equipment, rent, and legal and consulting costs associated with opening our first restaurant. We also require $69,000 of start-up assets, which includes $22,000 cash and $45,000 of long-term assets. The start-up costs are to be financed some by direct owner investment, as well as with the help of a major investor.

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Start-up
Requirements
Start-up Expenses
Legal $500
Stationery etc. $750
Menus $200
Consultants $1,000
Insurance $1,000
Rent $6,000
Expensed equipment $50,000
Other $2,000
Total Start-up Expenses $61,450
Start-up Assets
Cash Required $22,000
Start-up Inventory $2,000
Other Current Assets $0
Long-term Assets $45,000
Total Assets $69,000
Total Requirements $130,450
Start-up Funding
Start-up Expenses to Fund $61,450
Start-up Assets to Fund $69,000
Total Funding Required $130,450
Assets
Non-cash Assets from Start-up $47,000
Cash Requirements from Start-up $22,000
Additional Cash Raised $0
Cash Balance on Starting Date $22,000
Total Assets $69,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $15,450
Other Current Liabilities (interest-free) $0
Total Liabilities $15,450
Capital
Planned Investment
Investor 1 $85,000
Other $30,000
Additional Investment Requirement $0
Total Planned Investment $115,000
Loss at Start-up (Start-up Expenses) ($61,450)
Total Capital $53,550
Total Capital and Liabilities $69,000
Total Funding $130,450

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Products and Services

On The Water provides delicious mediterranean cuisine, with friendly, efficient service and atmosphere. We are especially focused on providing a unique environment for people to dine and meet. We have a full Mediterranean Honey bar for young adults and adults to enjoy drinks and music. We also provide the value of flawless and creative staff at a “hip” location located on Sunset Strip with valet included.

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Market Analysis Summary

On The Water focuses on local and tourist active restaurant seekers, with special focus on young adults with a $20-30,000/year income and a desire for good food and a fascinating atmosphere as our target market.

4.1 Market Segmentation

Our target market segmentation is divided between young restaurant seekers with money to spend, as well as other adults and tourists who are known to frequent Sunset Blvd. for recreational enjoyment. Defining the high-end crowd is difficult because most of Sunset Strip goers are such.

We generally know the characteristics of our clientele with our available demographics of the area, our personal crowd would consist of young adults (ages 20-29) and adults (ages 30-50), both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Hollywood area, party animals from other neighboring cities, and tourists from other states and countries. The psychographics of our clientele include “yuppies, big spenders, club hoppers, baby boomers, Sunset rats, etc…”  The buying patterns of our clientele will be people who like to spend money on pampering themselves, on quality food, feeling special, projecting an image of wealth, trying new things, and thrill seeking.

Mediterranean restaurant business plan, market analysis summary chart image

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Young adults 8% 638,949 686,870 738,385 793,764 853,296 7.50%
Adults 5% 1,152,870 1,210,514 1,271,040 1,334,592 1,401,322 5.00%
Total 5.91% 1,791,819 1,897,384 2,009,425 2,128,356 2,254,618 5.91%

4.2 Target Market Segment Strategy

On The Water will focus on attracting young adults and adults ages 20-55, with an annual income of at least $15,000 to $60,000. We will concentrate on the high-end spenders who enjoy new restaurants, eating out, a fun atmosphere, and high-end food and service. We want the yuppies, baby boomers, high-end clubbers, tourists with money, wealthy image seekers and compulsive spenders. We focus on these specific groups because these are the types of people who frequent other clubs and restaurants like ours on Sunset Blvd. They are the ones that are willing to spend their money on good dining and service at high prices.

We generally know the characteristics of our clientele with our available demographics of the area, our personal crowd would consist of young adults and adults ages 20-55, both male and female, usually at least one year of college if not already fully graduated. Our geographics include people from the local Hollywood area, party animals from other neighboring cities, and tourists from other states and countries. The psychographics of our clientele include “yuppies, big spenders, club hoppers, baby boomers, Sunset rats, etc…”  The buying patterns of our clientele will be people who like to spend money on pampering themselves, on quality food, feeling special, projecting an image of wealth, trying new things, and thrill seeking.

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Strategy and Implementation Summary

The following sections outline the strategy and implementation summary for On The Water.

5.1 Sales Strategy

The important elements of the sales forecast are shown in the following table. The sales of food, drinks, and merchandise take a while to grow but will near $2 million in the second year.

Mediterranean restaurant business plan, strategy and implementation summary chart image

Mediterranean restaurant business plan, strategy and implementation summary chart image

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Covercharge 0 0 0
Meals 38,277 57,000 63,000
Drinks 147,136 180,000 196,000
Restaurant Merchandise 1,225 3,000 3,500
Total Unit Sales 186,638 240,000 262,500
Unit Prices Year 1 Year 2 Year 3
Covercharge $0.00 $0.00 $0.00
Meals $15.00 $15.00 $18.00
Drinks $5.00 $5.00 $6.00
Restaurant Merchandise $8.00 $10.00 $10.00
Sales
Covercharge $0 $0 $0
Meals $574,155 $855,000 $1,134,000
Drinks $735,680 $900,000 $1,176,000
Restaurant Merchandise $9,800 $30,000 $35,000
Total Sales $1,319,635 $1,785,000 $2,345,000
Direct Unit Costs Year 1 Year 2 Year 3
Covercharge $0.00 $0.00 $0.00
Meals $3.00 $4.00 $5.00
Drinks $0.50 $0.60 $0.75
Restaurant Merchandise $3.00 $4.00 $4.50
Direct Cost of Sales
Covercharge $0 $0 $0
Meals $114,831 $228,000 $315,000
Drinks $73,568 $108,000 $147,000
Restaurant Merchandise $3,675 $12,000 $15,750
Subtotal Direct Cost of Sales $192,074 $348,000 $477,750

5.2 Milestones

The following table lists important program milestones, with dates and managers in charge, and budgets for each. The milestone schedule indicates our emphasis on  planning for implementation. The most important programs are the sales and marketing programs listed in detail in the previous topics.

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Milestones
Milestone Start Date End Date Budget Manager Department
Getting all furniture for restaurant 11/4/2000 11/13/2000 $3,000 LVM Design
Getting jungle decorations for ceiling 11/4/2000 11/18/2000 $600 LVM Design
Valet preparations 10/5/2000 10/14/2000 $500 LVM Management
Painting/reconstuction of restaurant 9/4/2000 10/16/2000 $2,000 LVM Design
Buying food for opening 10/28/2000 10/29/2000 $500 LVM Food
Creation and distribution of fliers 11/4/2000 1/20/2001 $1,000 LVM Promotional
Website 9/1/2000 10/1/2000 $1,000 LVM Management
Production and completion of menus 10/1/2000 10/30/2000 $400 LVM Design
Buying all supplies for kitchen 8/1/2000 10/4/2000 $7,000 LVM Management
Staff Schedules 8/1/2000 8/15/2000 $0 LVM Management
Totals $16,000

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Management Summary

Our management philosophy is based on responsibility and mutual respect. People who work at On The Water want to work there because we have an environment that encourages creativity and achievement. The team includes a maximum of  eight to twelve employees, under a president/manager of one.

6.1 Personnel Plan

The personnel plan reflects what we would like to keep as a steady positioning through out the years. Our total headcount will increase from 8 to 12 come June because that’s the beginning of our “good” season. However, we plan to keep the head count at 12 because of the space and dynamics of the restaurant. It appears we don’t need more than 12 employees to run the business untill the fourth and fifth year, if and when we are successful enough to expand. Detailed monthly projections are included in the appendix.

Personnel Plan
Year 1 Year 2 Year 3
Management $41,580 $45,738 $50,312
Hostess $16,170 $17,787 $19,566
Waiters/Waitresses $55,860 $61,446 $67,591
Bartenders $27,540 $30,294 $33,323
Bus Boys $7,920 $8,712 $9,583
Cocktail Waitresses $3,360 $3,696 $4,066
Chefs $73,920 $81,312 $89,443
Total People 12 12 12
Total Payroll $226,350 $248,985 $273,884

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Financial Plan

The following topics and tables outline our financial plan. We plan to turn a significant profit, but we will structure the business so as to maintain a healthy cash flow.

7.1 Important Assumptions

The financial plan depends upon important assumptions, most of which are shown in the following table. The key underlying assumptions are:

  • We assume a slow-growth economy, without major recession.
  • We assume that there are no unforseen changes in the expectancy in the popularity of our restaurant.
  • We assume access to investments and financing are sufficient to maintain and fulfill our financial plan as shown in the tables.
General Assumptions
Year 1 Year 2 Year 3
Plan Month 1 2 3
Current Interest Rate 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 25.42% 25.00% 25.42%
Other 0 0 0

7.2 Break-even Analysis

For our Break-even Analysis, we assume running costs which include our full payroll, rent, and utilities, and an estimation of other running costs.

Mediterranean restaurant business plan, financial plan chart image

Break-even Analysis
Monthly Units Break-even 4,117
Monthly Revenue Break-even $29,113
Assumptions:
Average Per-Unit Revenue $7.07
Average Per-Unit Variable Cost $1.03
Estimated Monthly Fixed Cost $24,875

7.3 Projected Profit and Loss

The most important assumption in the Projected Profit and Loss statement is the gross margin. Although it doesn’t jump drastically in the first year, over given time the restaurant will develop its customer base and name, and the growth will pick up more rapidly towards the fourth and fifth years of business. The increase in gross margin will be due to a slow increase in sales prices and an increase in customer base, which is critical.

Month-by-month assumptions for profit and loss are included in the appendix.

Mediterranean restaurant business plan, financial plan chart image

Mediterranean restaurant business plan, financial plan chart image

Mediterranean restaurant business plan, financial plan chart image

Mediterranean restaurant business plan, financial plan chart image

Pro Forma Profit and Loss
Year 1 Year 2 Year 3
Sales $1,319,635 $1,785,000 $2,345,000
Direct Cost of Sales $192,074 $348,000 $477,750
Other $0 $0 $0
Total Cost of Sales $192,074 $348,000 $477,750
Gross Margin $1,127,561 $1,437,000 $1,867,250
Gross Margin % 85.44% 80.50% 79.63%
Expenses
Payroll $226,350 $248,985 $273,884
Sales and Marketing and Other Expenses $2,200 $200 $300
Depreciation $0 $0 $0
Insurance $0 $0 $0
Rent $36,000 $36,000 $36,000
Utilities $0 $0 $0
Leased Equipment $0 $0 $0
Payroll Taxes $33,953 $37,348 $41,083
Other $0 $0 $0
Total Operating Expenses $298,503 $322,533 $351,266
Profit Before Interest and Taxes $829,059 $1,114,467 $1,515,984
EBITDA $829,059 $1,114,467 $1,515,984
Interest Expense $0 $0 $0
Taxes Incurred $207,115 $278,617 $385,313
Net Profit $621,944 $835,850 $1,130,671
Net Profit/Sales 47.13% 46.83% 48.22%

7.4 Projected Cash Flow

The cash flow depends on assumptions for inventory turnover, payment days, and accounts receivable management. Our projected same-day collection is critical, and also reasonable and expected in the restaurant industry. We don’t expect to need that much continued support even when we reach the less profitable months, as they are expected.

Mediterranean restaurant business plan, financial plan chart image

Pro Forma Cash Flow
Year 1 Year 2 Year 3
Cash Received
Cash from Operations
Cash Sales $1,319,635 $1,785,000 $2,345,000
Subtotal Cash from Operations $1,319,635 $1,785,000 $2,345,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $0 $0 $0
Subtotal Cash Received $1,319,635 $1,785,000 $2,345,000
Expenditures Year 1 Year 2 Year 3
Expenditures from Operations
Cash Spending $226,350 $248,985 $273,884
Bill Payments $455,248 $717,511 $938,543
Subtotal Spent on Operations $681,598 $966,496 $1,212,426
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $681,598 $966,496 $1,212,426
Net Cash Flow $638,037 $818,504 $1,132,574
Cash Balance $660,037 $1,478,541 $2,611,115

7.5 Projected Balance Sheet

The projected Balance Sheet is quite solid. We do not project any real trouble meeting our debt obligations, as long as we can achieve our specific goals.

Pro Forma Balance Sheet
Year 1 Year 2 Year 3
Assets
Current Assets
Cash $660,037 $1,478,541 $2,611,115
Inventory $25,988 $47,085 $64,641
Other Current Assets $0 $0 $0
Total Current Assets $686,025 $1,525,626 $2,675,755
Long-term Assets
Long-term Assets $45,000 $45,000 $45,000
Accumulated Depreciation $0 $0 $0
Total Long-term Assets $45,000 $45,000 $45,000
Total Assets $731,025 $1,570,626 $2,720,755
Liabilities and Capital Year 1 Year 2 Year 3
Current Liabilities
Accounts Payable $55,531 $59,282 $78,740
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $55,531 $59,282 $78,740
Long-term Liabilities $0 $0 $0
Total Liabilities $55,531 $59,282 $78,740
Paid-in Capital $115,000 $115,000 $115,000
Retained Earnings ($61,450) $560,494 $1,396,344
Earnings $621,944 $835,850 $1,130,671
Total Capital $675,494 $1,511,344 $2,642,016
Total Liabilities and Capital $731,025 $1,570,626 $2,720,755
Net Worth $675,494 $1,511,344 $2,642,016

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 5812, Eating places, are shown for comparison.

Ratio Analysis
Year 1 Year 2 Year 3 Industry Profile
Sales Growth 0.00% 35.26% 31.37% 7.60%
Percent of Total Assets
Inventory 3.56% 3.00% 2.38% 3.60%
Other Current Assets 0.00% 0.00% 0.00% 35.60%
Total Current Assets 93.84% 97.13% 98.35% 43.70%
Long-term Assets 6.16% 2.87% 1.65% 56.30%
Total Assets 100.00% 100.00% 100.00% 100.00%
Current Liabilities 7.60% 3.77% 2.89% 32.70%
Long-term Liabilities 0.00% 0.00% 0.00% 28.50%
Total Liabilities 7.60% 3.77% 2.89% 61.20%
Net Worth 92.40% 96.23% 97.11% 38.80%
Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 85.44% 80.50% 79.63% 60.50%
Selling, General & Administrative Expenses 38.33% 65.53% 56.44% 39.80%
Advertising Expenses 0.00% 0.00% 0.00% 3.20%
Profit Before Interest and Taxes 62.82% 62.44% 64.65% 0.70%
Main Ratios
Current 12.35 25.74 33.98 0.98
Quick 11.89 24.94 33.16 0.65
Total Debt to Total Assets 7.60% 3.77% 2.89% 61.20%
Pre-tax Return on Net Worth 122.73% 73.74% 57.38% 1.70%
Pre-tax Return on Assets 113.41% 70.96% 55.72% 4.30%
Additional Ratios Year 1 Year 2 Year 3
Net Profit Margin 47.13% 46.83% 48.22% n.a
Return on Equity 92.07% 55.31% 42.80% n.a
Activity Ratios
Inventory Turnover 10.81 9.52 8.55 n.a
Accounts Payable Turnover 8.92 12.17 12.17 n.a
Payment Days 28 29 26 n.a
Total Asset Turnover 1.81 1.14 0.86 n.a
Debt Ratios
Debt to Net Worth 0.08 0.04 0.03 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a
Liquidity Ratios
Net Working Capital $630,494 $1,466,344 $2,597,016 n.a
Interest Coverage 0.00 0.00 0.00 n.a
Additional Ratios
Assets to Sales 0.55 0.88 1.16 n.a
Current Debt/Total Assets 8% 4% 3% n.a
Acid Test 11.89 24.94 33.16 n.a
Sales/Net Worth 1.95 1.18 0.89 n.a
Dividend Payout 0.00 0.00 0.00 n.a

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Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Covercharge 0% 0 0 0 0 0 0 0 0 0 0 0 0
Meals 0% 0 1,822 2,552 2,552 2,552 2,552 2,552 4,739 4,739 4,739 4,739 4,739
Drinks 0% 0 7,006 9,809 9,809 9,809 9,809 9,809 18,217 18,217 18,217 18,217 18,217
Restaurant Merchandise 0% 0 25 100 100 100 100 100 200 200 100 100 100
Total Unit Sales 0 8,853 12,461 12,461 12,461 12,461 12,461 23,156 23,156 23,056 23,056 23,056
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Covercharge $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Meals $0.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00 $15.00
Drinks $0.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00 $5.00
Restaurant Merchandise $0.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
Sales
Covercharge $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Meals $0 $27,330 $38,280 $38,280 $38,280 $38,280 $38,280 $71,085 $71,085 $71,085 $71,085 $71,085
Drinks $0 $35,030 $49,045 $49,045 $49,045 $49,045 $49,045 $91,085 $91,085 $91,085 $91,085 $91,085
Restaurant Merchandise $0 $200 $800 $800 $800 $800 $800 $1,600 $1,600 $800 $800 $800
Total Sales $0 $62,560 $88,125 $88,125 $88,125 $88,125 $88,125 $163,770 $163,770 $162,970 $162,970 $162,970
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Covercharge 0.00% $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00 $0.00
Meals 0.00% $0.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00
Drinks 0.00% $0.00 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50 $0.50
Restaurant Merchandise 0.00% $0.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00 $3.00
Direct Cost of Sales
Covercharge $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Meals $0 $5,466 $7,656 $7,656 $7,656 $7,656 $7,656 $14,217 $14,217 $14,217 $14,217 $14,217
Drinks $0 $3,503 $4,905 $4,905 $4,905 $4,905 $4,905 $9,109 $9,109 $9,109 $9,109 $9,109
Restaurant Merchandise $0 $75 $300 $300 $300 $300 $300 $600 $600 $300 $300 $300
Subtotal Direct Cost of Sales $0 $9,044 $12,861 $12,861 $12,861 $12,861 $12,861 $23,926 $23,926 $23,626 $23,626 $23,626
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Management 0% $0 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780 $3,780
Hostess 0% $0 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470 $1,470
Waiters/Waitresses 0% $0 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $5,880 $5,880 $5,880 $5,880 $5,880
Bartenders 0% $0 $0 $2,430 $2,430 $2,430 $2,430 $2,430 $3,078 $3,078 $3,078 $3,078 $3,078
Bus Boys 0% $0 $720 $720 $720 $720 $720 $720 $720 $720 $720 $720 $720
Cocktail Waitresses 0% $0 $0 $0 $0 $0 $0 $0 $672 $672 $672 $672 $672
Chefs 0% $0 $4,620 $4,620 $4,620 $4,620 $4,620 $4,620 $9,240 $9,240 $9,240 $9,240 $9,240
Total People 0 8 8 8 8 8 8 12 12 12 12 12
Total Payroll $0 $15,000 $17,430 $17,430 $17,430 $17,430 $17,430 $24,840 $24,840 $24,840 $24,840 $24,840

General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00% 25.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $0 $62,560 $88,125 $88,125 $88,125 $88,125 $88,125 $163,770 $163,770 $162,970 $162,970 $162,970
Direct Cost of Sales $0 $9,044 $12,861 $12,861 $12,861 $12,861 $12,861 $23,926 $23,926 $23,626 $23,626 $23,626
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $0 $9,044 $12,861 $12,861 $12,861 $12,861 $12,861 $23,926 $23,926 $23,626 $23,626 $23,626
Gross Margin $0 $53,516 $75,265 $75,265 $75,265 $75,265 $75,265 $139,845 $139,845 $139,345 $139,345 $139,345
Gross Margin % 0.00% 85.54% 85.41% 85.41% 85.41% 85.41% 85.41% 85.39% 85.39% 85.50% 85.50% 85.50%
Expenses
Payroll $0 $15,000 $17,430 $17,430 $17,430 $17,430 $17,430 $24,840 $24,840 $24,840 $24,840 $24,840
Sales and Marketing and Other Expenses $0 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $2,250 $2,615 $2,615 $2,615 $2,615 $2,615 $3,726 $3,726 $3,726 $3,726 $3,726
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $3,000 $20,450 $23,245 $23,245 $23,245 $23,245 $23,245 $31,766 $31,766 $31,766 $31,766 $31,766
Profit Before Interest and Taxes ($3,000) $33,066 $52,020 $52,020 $52,020 $52,020 $52,020 $108,079 $108,079 $107,579 $107,579 $107,579
EBITDA ($3,000) $33,066 $52,020 $52,020 $52,020 $52,020 $52,020 $108,079 $108,079 $107,579 $107,579 $107,579
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($900) $8,267 $13,005 $13,005 $13,005 $13,005 $13,005 $27,020 $27,020 $26,895 $26,895 $26,895
Net Profit ($2,100) $24,800 $39,015 $39,015 $39,015 $39,015 $39,015 $81,059 $81,059 $80,684 $80,684 $80,684
Net Profit/Sales 0.00% 39.64% 44.27% 44.27% 44.27% 44.27% 44.27% 49.50% 49.50% 49.51% 49.51% 49.51%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $0 $62,560 $88,125 $88,125 $88,125 $88,125 $88,125 $163,770 $163,770 $162,970 $162,970 $162,970
Subtotal Cash from Operations $0 $62,560 $88,125 $88,125 $88,125 $88,125 $88,125 $163,770 $163,770 $162,970 $162,970 $162,970
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $0 $62,560 $88,125 $88,125 $88,125 $88,125 $88,125 $163,770 $163,770 $162,970 $162,970 $162,970
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $15,000 $17,430 $17,430 $17,430 $17,430 $17,430 $24,840 $24,840 $24,840 $24,840 $24,840
Bill Payments $15,520 $3,054 $30,881 $35,738 $31,680 $31,680 $31,680 $32,959 $69,637 $57,846 $57,127 $57,446
Subtotal Spent on Operations $15,520 $18,054 $48,311 $53,168 $49,110 $49,110 $49,110 $57,799 $94,477 $82,686 $81,967 $82,286
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $15,520 $18,054 $48,311 $53,168 $49,110 $49,110 $49,110 $57,799 $94,477 $82,686 $81,967 $82,286
Net Cash Flow ($15,520) $44,506 $39,814 $34,957 $39,015 $39,015 $39,015 $105,971 $69,293 $80,284 $81,003 $80,684
Cash Balance $6,480 $50,986 $90,800 $125,757 $164,772 $203,787 $242,802 $348,773 $418,066 $498,350 $579,353 $660,037
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $22,000 $6,480 $50,986 $90,800 $125,757 $164,772 $203,787 $242,802 $348,773 $418,066 $498,350 $579,353 $660,037
Inventory $2,000 $2,000 $9,948 $14,147 $14,147 $14,147 $14,147 $14,147 $26,318 $26,318 $25,988 $25,988 $25,988
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $24,000 $8,480 $60,935 $104,947 $139,904 $178,919 $217,934 $256,949 $375,091 $444,384 $524,338 $605,341 $686,025
Long-term Assets
Long-term Assets $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000 $45,000
Total Assets $69,000 $53,480 $105,935 $149,947 $184,904 $223,919 $262,934 $301,949 $420,091 $489,384 $569,338 $650,341 $731,025
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $15,450 $2,030 $29,685 $34,682 $30,624 $30,624 $30,624 $30,624 $67,708 $55,942 $55,212 $55,531 $55,531
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $15,450 $2,030 $29,685 $34,682 $30,624 $30,624 $30,624 $30,624 $67,708 $55,942 $55,212 $55,531 $55,531
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $15,450 $2,030 $29,685 $34,682 $30,624 $30,624 $30,624 $30,624 $67,708 $55,942 $55,212 $55,531 $55,531
Paid-in Capital $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000 $115,000
Retained Earnings ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450) ($61,450)
Earnings $0 ($2,100) $22,700 $61,715 $100,730 $139,745 $178,760 $217,775 $298,833 $379,892 $460,576 $541,260 $621,944
Total Capital $53,550 $51,450 $76,250 $115,265 $154,280 $193,295 $232,310 $271,325 $352,383 $433,442 $514,126 $594,810 $675,494
Total Liabilities and Capital $69,000 $53,480 $105,935 $149,947 $184,904 $223,919 $262,934 $301,949 $420,091 $489,384 $569,338 $650,341 $731,025
Net Worth $53,550 $51,450 $76,249 $115,265 $154,280 $193,295 $232,310 $271,325 $352,383 $433,442 $514,126 $594,810 $675,494

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