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Medical Equipment Manufacturing icon Medicine Dispenser Business Plan

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Management Summary

Sunapto is owned and operated by its founders. It is a small company with a minimum command hierarchy and a maximum of community spirit and cooperation. Despite the loose style, Sunapto is organized by function, and the business is done with logic and order. Management of the company is based upon the following foundation.

  1. Build and Maintain a Cohesive Leadership Team.
  2. Create Organizational Clarity.
  3. Over-Communicate Organizational Clarity.
  4. Reinforce Organizational Clarity Through Human Systems.

Several key people are actively being sought. These are summarized in the Management Team Gaps section.

7.1 Organizational Structure

The general organization structure of Sunapto is displayed in the chart below.

7.2 Management Team

John P. Brush, President: 41 years old, founded Sunapto in 2002 to focus on using technology to enhance home healthcare. John spent sixteen years at SCS, Inc. before returning to school to obtain his MBA. John was part of the management team that grew SCS from 4 to 55 employees with sales of $5 million. John opened SCS’s first remote office and grew it to 37% of corporate sales in four years. He earned his MBA from the University of Notre Dame’s Mendoza College of Business, and BS (Computer Science) from Rose-Hulman Institute of Technology. 

Resumes for the management team may be found in the appendix.

7.3 Management Team Gaps

Sunapto has a good team for covering the main points of the business plan.

At present, Sunapto is weakest in the area of marketing capabilities to position their company and product in the medical marketplace. Sunapto also needs to find technical capabilities to manage the engineering portion of product development.

Sunapto plans to build two advisory boards. One will be the Physician, Pharmacist and Home Nursing Advisory Board consisting of individuals experienced in the areas of healthcare, medical devices and elder care. The second will be an advisory board consisting of individuals with expertise in business development and growth along with medical device product development. The advisor boards will be used to support and supplement the management team.

Listed below are the key management positions that will need to be filled. Each position listed also contains a brief job description and background requirement.

Sales and Marketing Director – Develops strategic sales and marketing objectives, establishes sales territories and quotas, manages budgets and evaluates sales performance. Manages and develops marketing programs and materials such as, advertising, event support and promotions. Requires a bachelor’s degree with at least 7-10 years of sales and marketing experience. Must be familiar with both medical and Internet business models and technologies. Experience must include product/brand management where the emphasis was on managing, developing, and implementing product-marketing activities to maximize sales of an assigned product line.

Controller – Responsible for directing the accounting functions. These functions include establishing and maintaining accounting principles, practices and procedures. Prepares financial reports and presents findings and recommendations. Requires a bachelor’s degree and at least 7 years of direct experience in the field.

Engineering Manager – Plans and directs all aspects of engineering activities within the organization. Ensures all engineering projects, initiatives and processes are in conformance with organization’s established policies and objectives. Requires a bachelor’s degree in engineering and 8 to 10 years of experience in various engineering fields.

7.4 Personnel Plan

The Personnel Plan reflects the need to bolster Sunapto’s capabilities to match their positioning. Sunapto’s total employment should increase to 10 during Year 1 and to 16 by Year 3. Detailed monthly projections are included in the appendix.

Personnel Plan
Year 1 Year 2 Year 3
Production Personnel
Engineering Manager $94,908 $97,755 $100,688
Software Engineer III $43,577 $67,332 $69,352
Software Engineer II $25,524 $52,583 $54,160
Database Administrator $28,656 $58,902 $60,669
Other $0 $0 $0
Subtotal $192,665 $276,572 $284,869
Sales and Marketing Personnel
Sales and Marketing Director $85,920 $88,498 $91,153
Other $0 $0 $0
Subtotal $85,920 $88,498 $91,153
General and Administrative Personnel
President $75,000 $102,500 $130,000
Business Office Manager $26,600 $46,968 $48,377
Administrative Assistant $16,044 $28,324 $29,174
Controller $95,292 $98,151 $101,095
Other $0 $0 $0
Subtotal $212,936 $275,943 $308,646
Other Personnel
Customer Service / Call Center Manager $22,770 $46,901 $48,308
Customer Service Rep $0 $29,652 $30,542
Customer Service Rep $0 $29,652 $30,542
Customer Service Rep $0 $0 $30,542
Customer Service Rep $0 $0 $30,542
Customer Service Rep $0 $0 $30,542
Webmaster $0 $46,466 $47,860
Other $0 $0 $0
Subtotal $22,770 $152,671 $248,876
Total People 10 13 16
Total Payroll $514,291 $793,684 $933,544