Our website will be informational and will serve as a repository for the organization through password-accessible pages where we will update critical company information.
The Web pages viewable by the public will be designed to be extremely fast and easy to use, and will enhance our brand image as, "clinical pros with a variety of product solutions for the complications of X disease in the elderly." It will feature the following content:
We will attempt to drive customers and sales reps to use the website as our primary source of communicating company information and any other relevant information on disease, the market, reimbursement, etc. We will explore using Web portals as a means to get corporate office decision makers to drive program compliance.
We will develop a very basic website using standard packages and doing the development work in-house. We will target going live with the basic site by early May, then we will enhance the site as we go along.