Web Plan Summary
Scan Lab will have a website which will provide information regarding the services offered and Dr. Jones professional experience.
6.1 Website Marketing Strategy
Scan Lab will use two simple marketing techniques to alert prospective customers to the site. The first is the prominent display of the Web address on all literature that Scan Lab has. The second is submitting Scan Labs website URL to multiple search engines. This will ensure that if a customer types “New Bedford MRI” into a search engine and they would be brought to www.scanlab.com.
6.2 Development Requirements
The website will be designed and built by a local computer science student.