By 
Our biggest savings of the year
Malone's Maternity
Appendix
| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | |||||||||||||
| Parents | 0% | $0 | $0 | $4,340 | $4,909 | $5,232 | $5,453 | $5,890 | $6,112 | $6,323 | $6,878 | $7,211 | $7,323 |
| Family & Friends | 0% | $0 | $0 | $3,902 | $4,413 | $4,704 | $4,902 | $5,295 | $5,495 | $5,684 | $6,183 | $6,483 | $6,583 |
| Total Sales | $0 | $0 | $8,242 | $9,322 | $9,936 | $10,355 | $11,185 | $11,607 | $12,007 | $13,061 | $13,694 | $13,906 | |
| Direct Cost of Sales | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Parents | $0 | $0 | $1,736 | $1,964 | $2,093 | $2,181 | $2,356 | $2,445 | $2,529 | $2,751 | $2,884 | $2,929 | |
| Family & Friends | $0 | $0 | $1,561 | $1,765 | $1,881 | $1,961 | $2,118 | $2,198 | $2,274 | $2,473 | $2,593 | $2,633 | |
| Subtotal Direct Cost of Sales | $0 | $0 | $3,297 | $3,729 | $3,974 | $4,142 | $4,474 | $4,643 | $4,803 | $5,225 | $5,477 | $5,563 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sandy | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Sales staff | 0% | $0 | $0 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 |
| Sales staff | 0% | $0 | $0 | $0 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 |
| Sales staff | 0% | $0 | $0 | $0 | $0 | $0 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 | $1,400 |
| Bookkeeper | 0% | $0 | $0 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 |
| Manager | 0% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total People | 0 | 1 | 3 | 4 | 4 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | |
| Total Payroll | $2,000 | $2,000 | $4,200 | $5,600 | $5,600 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | |
| General Assumptions | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Plan Month | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | |
| Current Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Long-term Interest Rate | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | 10.00% | |
| Tax Rate | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | 30.00% | |
| Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $0 | $0 | $8,242 | $9,322 | $9,936 | $10,355 | $11,185 | $11,607 | $12,007 | $13,061 | $13,694 | $13,906 | |
| Direct Cost of Sales | $0 | $0 | $3,297 | $3,729 | $3,974 | $4,142 | $4,474 | $4,643 | $4,803 | $5,225 | $5,477 | $5,563 | |
| Other Costs of Goods | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $0 | $0 | $3,297 | $3,729 | $3,974 | $4,142 | $4,474 | $4,643 | $4,803 | $5,225 | $5,477 | $5,563 | |
| Gross Margin | $0 | $0 | $4,945 | $5,593 | $5,961 | $6,213 | $6,711 | $6,964 | $7,204 | $7,837 | $8,216 | $8,344 | |
| Gross Margin % | 0.00% | 0.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | 60.00% | |
| Expenses | |||||||||||||
| Payroll | $2,000 | $2,000 | $4,200 | $5,600 | $5,600 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | |
| Sales and Marketing and Other Expenses | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | $350 | |
| Depreciation | $316 | $316 | $316 | $316 | $316 | $316 | $316 | $316 | $316 | $316 | $316 | $316 | |
| Rent | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | $2,500 | |
| Utilities | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | $250 | |
| Insurance | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
| Payroll Taxes | 15% | $300 | $300 | $630 | $840 | $840 | $1,050 | $1,050 | $1,050 | $1,050 | $1,050 | $1,050 | $1,050 |
| Other | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | $125 | |
| Total Operating Expenses | $6,041 | $6,041 | $8,571 | $10,181 | $10,181 | $11,791 | $11,791 | $11,791 | $11,791 | $11,791 | $11,791 | $11,791 | |
| Profit Before Interest and Taxes | ($6,041) | ($6,041) | ($3,626) | ($4,588) | ($4,220) | ($5,578) | ($5,080) | ($4,827) | ($4,587) | ($3,954) | ($3,575) | ($3,447) | |
| EBITDA | ($5,725) | ($5,725) | ($3,310) | ($4,272) | ($3,904) | ($5,262) | ($4,764) | ($4,511) | ($4,271) | ($3,638) | ($3,259) | ($3,131) | |
| Interest Expense | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Taxes Incurred | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Net Profit | ($6,041) | ($6,041) | ($3,626) | ($4,588) | ($4,220) | ($5,578) | ($5,080) | ($4,827) | ($4,587) | ($3,954) | ($3,575) | ($3,447) | |
| Net Profit/Sales | 0.00% | 0.00% | -44.00% | -49.21% | -42.47% | -53.86% | -45.42% | -41.59% | -38.20% | -30.27% | -26.11% | -24.79% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $0 | $0 | $8,242 | $9,322 | $9,936 | $10,355 | $11,185 | $11,607 | $12,007 | $13,061 | $13,694 | $13,906 | |
| Subtotal Cash from Operations | $0 | $0 | $8,242 | $9,322 | $9,936 | $10,355 | $11,185 | $11,607 | $12,007 | $13,061 | $13,694 | $13,906 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $0 | $0 | $8,242 | $9,322 | $9,936 | $10,355 | $11,185 | $11,607 | $12,007 | $13,061 | $13,694 | $13,906 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $2,000 | $2,000 | $4,200 | $5,600 | $5,600 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | $7,000 | |
| Bill Payments | $124 | $3,725 | $3,967 | $10,894 | $8,471 | $8,519 | $8,819 | $9,314 | $9,308 | $9,478 | $10,166 | $10,227 | |
| Subtotal Spent on Operations | $2,124 | $5,725 | $8,167 | $16,494 | $14,071 | $15,519 | $15,819 | $16,314 | $16,308 | $16,478 | $17,166 | $17,227 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $2,124 | $5,725 | $8,167 | $16,494 | $14,071 | $15,519 | $15,819 | $16,314 | $16,308 | $16,478 | $17,166 | $17,227 | |
| Net Cash Flow | ($2,124) | ($5,725) | $75 | ($7,172) | ($4,135) | ($5,164) | ($4,634) | ($4,707) | ($4,301) | ($3,417) | ($3,472) | ($3,321) | |
| Cash Balance | $49,426 | $43,701 | $43,776 | $36,604 | $32,468 | $27,305 | $22,671 | $17,964 | $13,663 | $10,247 | $6,775 | $3,454 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $51,550 | $49,426 | $43,701 | $43,776 | $36,604 | $32,468 | $27,305 | $22,671 | $17,964 | $13,663 | $10,247 | $6,775 | $3,454 |
| Inventory | $0 | $0 | $0 | $3,626 | $4,102 | $4,372 | $4,556 | $4,921 | $5,107 | $5,283 | $5,747 | $6,025 | $6,119 |
| Other Current Assets | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 |
| Total Current Assets | $55,050 | $52,926 | $47,201 | $50,902 | $44,205 | $40,340 | $35,361 | $31,093 | $26,571 | $22,446 | $19,494 | $16,300 | $13,073 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 | $19,000 |
| Accumulated Depreciation | $0 | $316 | $632 | $948 | $1,264 | $1,580 | $1,896 | $2,212 | $2,528 | $2,844 | $3,160 | $3,476 | $3,792 |
| Total Long-term Assets | $19,000 | $18,684 | $18,368 | $18,052 | $17,736 | $17,420 | $17,104 | $16,788 | $16,472 | $16,156 | $15,840 | $15,524 | $15,208 |
| Total Assets | $74,050 | $71,610 | $65,569 | $68,954 | $61,941 | $57,760 | $52,465 | $47,881 | $43,043 | $38,602 | $35,334 | $31,824 | $28,281 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $3,601 | $3,601 | $10,612 | $8,187 | $8,225 | $8,508 | $9,004 | $8,993 | $9,139 | $9,824 | $9,890 | $9,793 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $0 | $3,601 | $3,601 | $10,612 | $8,187 | $8,225 | $8,508 | $9,004 | $8,993 | $9,139 | $9,824 | $9,890 | $9,793 |
| Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Total Liabilities | $0 | $3,601 | $3,601 | $10,612 | $8,187 | $8,225 | $8,508 | $9,004 | $8,993 | $9,139 | $9,824 | $9,890 | $9,793 |
| Paid-in Capital | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 | $140,000 |
| Retained Earnings | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) | ($65,950) |
| Earnings | $0 | ($6,041) | ($12,082) | ($15,708) | ($20,296) | ($24,515) | ($30,093) | ($35,173) | ($40,000) | ($44,587) | ($48,541) | ($52,116) | ($55,563) |
| Total Capital | $74,050 | $68,009 | $61,968 | $58,342 | $53,754 | $49,535 | $43,957 | $38,877 | $34,050 | $29,463 | $25,509 | $21,934 | $18,487 |
| Total Liabilities and Capital | $74,050 | $71,610 | $65,569 | $68,954 | $61,941 | $57,760 | $52,465 | $47,881 | $43,043 | $38,602 | $35,334 | $31,824 | $28,281 |
| Net Worth | $74,050 | $68,009 | $61,968 | $58,342 | $53,754 | $49,535 | $43,957 | $38,877 | $34,050 | $29,463 | $25,509 | $21,934 | $18,487 |