Marketing Strategy Business Plan

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Cambridge Strategy Group

Financial Plan

Forecast

Key Assumptions

Below is a list of assumptions that define the short-term business model:

  • Year 1 will  be spent preparing and learning how best to approach clients and building relationships with VCs;
  • All managers will hold full-time positions with other companies;
  • We will focus on business opportunities in NC until we create sufficient revenue to open foreign LLC’s in other states;
  • year 1  financial model represents only three managers;
  • All revenue is realized when a project is finished

Revenue by Month

Chart visualizing the data for Revenue by Month

Expenses by Month

Chart visualizing the data for Expenses by Month

Net Profit (or Loss) by Year

Chart visualizing the data for Net Profit (or Loss) by Year

Financing

Use of Funds

Our Startup Expenses are: 

Start-up Expenses

Legal$200

Stationery etc.$100

Brochures$150

Insurance$200

Other$4,000

TOTAL START-UP EXPENSES$4,650

Sources of Funds

Our 3 owners will contribute to our startup: John Gordon is contributing 40,000, Todd Kuczaj is contributing 40,000, Ben Cordell contributed 35,000. The total from the owner investment is 115000

Statements

Projected Profit & Loss

2020 2021 2022
Gross Margin $231,525 $396,900 $455,700
Operating Expenses
Salaries & Wages $160,000 $239,040 $312,238
Employee Related Expenses $32,000 $47,808 $62,448
Sales and Marketing $2,400 $2,400 $2,400
Utilities $960 $960 $960
Insurance $1,200 $1,200 $1,200
Rent $24,000 $24,000 $24,000
Startup Expense $4,600
Interest Incurred
Depreciation and Amortization
Gain or Loss from Sale of Assets
Income Taxes $0 $0 $0
Total Expenses $324,385 $485,508 $598,546
Net Profit $6,365 $81,492 $52,454

Projected Balance Sheet

2020 2021 2022
Cash $121,365 $2,857 $55,311
Accounts Receivable $0 $0 $0
Inventory
Other Current Assets
Total Current Assets $121,365 $2,857 $55,311
Long-Term Assets
Accumulated Depreciation
Total Long-Term Assets
Accounts Payable $0 $0 $0
Income Taxes Payable $0 $0 $0
Sales Taxes Payable $0 $0 $0
Short-Term Debt
Prepaid Revenue
Total Current Liabilities $0 $0 $0
Long-Term Debt
Long-Term Liabilities
Paid-In Capital $115,000 $115,000 $115,000
Retained Earnings ($193,635) ($112,143)
Earnings $6,365 $81,492 $52,454

Projected Cash Flow Statement

2020 2021 2022
Net Cash Flow from Operations
Net Profit $6,365 $81,492 $52,454
Depreciation & Amortization
Change in Accounts Receivable $0 $0 $0
Change in Inventory
Change in Accounts Payable $0 $0 $0
Change in Income Tax Payable $0 $0 $0
Change in Sales Tax Payable $0 $0 $0
Change in Prepaid Revenue
Investing & Financing
Assets Purchased or Sold
Investments Received $115,000
Dividends & Distributions ($200,000)
Change in Short-Term Debt
Change in Long-Term Debt
Cash at Beginning of Period $0 $121,365 $2,857
Net Change in Cash $121,365 ($118,508) $52,454
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