Marketing Strategy Business Plan

Cambridge Strategy Group

Execution

Marketing & Sales

Marketing Plan

We have a number of ways to promote We will use a number of relationships to promote the Cambridge Strategy Group.

Through participation in the North Carolina Chapter of the Council for Entrepreneurial Development, we will make contacts with key Venture Capitalists, small business founders, and small businesses resources in the area. Once we have helped our first few clients, we will then explore relationships with local newspapers. Participating in local chambers of commerce will also help us to get increased exposure. In every method of communication, we will constantly reinforce our differential advantage:

• Focus on helping small businesses start moving in the right direction;
• Practical, actionable, short-term marketing and business strategy help;
• Local presence for availability and minimization of costs;
• Broad skill base combining Fortune 500 training with small business experience.

Sales Plan

The short-term Cambridge Strategy Group plan is to complete a total of four client projects, averaging 50 hours each . As we move into the Long-term sales plan we assume that we have started working on more substantial projects identified by both Venture Capital firms and their sponsored companies.

The 20 projects averaging 200 hours each listed represents approximately two person-years of work. However, additional time must be included for finding new clients and building Venture Capitalist relationships. For this forecast to become a reality, it will require either: (a) additional consultants to join the firm or (b) some members of CSG to work full-time on group activities. Note that "projects" are not synonymous with "clients." Any given client may require multiple projects from CSG.

Operations

Technology

The Cambridge Strategy Group understands the importance of implementing the technological components of a small business as soon as possible in order to facilitate communication between the company and its clients, employees, and partners. Therefore, we offer assistance in email enablement as well as phone and fax set-up. CSG also offers expertise in constructing an Internet presence through Web development and Web hosting.

Milestones & Metrics

Milestones Table

Key Metrics

Our Key Metrics are: 

1. Total clients per month 
2. Average billing per engagement. 
3. Repeat business vs. new business. 
4. Facebook likes, Twitter follows.