Marketing Strategy Business Plan

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Cambridge Strategy Group

Executive Summary

Opportunity

Problem

The start up businesses in Cambridge are in need of a consulting firm that helps them decide how to market themselves and build themselves to a successful business. Research shows that many of these businesses fail since they don’t have the resources to make the right choices. Helping them keeps people employed and the economy going strong. 

Solution

The Cambridge Strategy Group (CSG), L.L.C. is dedicated to providing marketing and management consulting services to small and emerging businesses looking for opportunities to increase their potential for success. 

Market

The target market is defined by the customer needs that create the market, the structural forces that govern operation within the market, and the attractiveness of the market based on strategic value, market size, market growth, and potential for profit.

Competition

There are many rivals in the Cambridge area that fall into 4 categories: segment rivals, market rivals, generic rivals, structural rivals.

Why Us?

The Cambridge Strategy Group is focused specifically on helping small and emerging businesses maximize their potential for success. 

Expectations

Forecast

The market for Cambridge Strategy Group’s services is enormous. Initially, the three founding members intend to work part-time on this venture while maintaining full-time positions with other corporations. As we determine how best to enlarge our operations, we will consider expanding the business as defined in our strategy.

Financial Highlights by Year

Chart visualizing the data for Financial Highlights by Year

Financing Needed

The three managing directors will contribute $115,000.  John Gordon is contributing $40,000, Todd Kuczaj will be contributing $40,000 and Ben Cordell will be contributing $35,000. 

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