Strategy and Implementation Summary
We will obtain our first clients through word-of-mouth from the board of directors and board of advisors as well as the previous connections of Paul Berry’s freelance business. Each mini-site will contain a small “powered by MarketCamp” logo which will lead to information about us. Because of the quality of our work, and the desirability of our expertise, we expect to add a number of clients in the near future.
5.1 Competitive Edge
The strongest competitive edge that MarketCamp has is our expertise in a very complicated field. Obtaining high click-through and top placement in search engines is a fine art that our founder has tremendous, world-class experience in. Because Mexico is somewhere between three and five years behind the American Internet, the expertise of the founder has huge leverage. We will essentially be the first to market this service in Mexico City, and we will be years ahead of competitors.
5.2 Sales Strategy
The beauty of this business is in the subscription model and the commissions based earnings. Once we sign a client, most will stay for a long period of time, possibly for the lifetime of the business. We feel 30% to 60% growth rates are very modest, therefore we could potentially sign many clients more quickly.
5.3 Sales Forecast
We expect that a 30% to 60% growth rate throughout the first year is very modest. If we find more clients signing up we can scale the team quickly to reach those expectations. The back-end of the business will be built by the founder and a network of top programmers.
|Year 1||Year 2||Year 3|
|Direct Cost of Sales||Year 1||Year 2||Year 3|
|Subtotal Direct Cost of Sales||$57,183||$80,860||$117,561|
The specific milestones are shown in the following chart and table.
|Milestone||Start Date||End Date||Budget||Manager||Department|
|Site Finished, Company Emails Set||1/1/2001||3/1/2001||$0||Paul Berry||Founder|
|First Client Signs||4/1/2001||4/30/2001||$0||Paul Berry||Founder|
|Second Client Signs||4/15/2001||5/15/2001||$0||Paul Berry||Founder|
|Third Client Signs||5/1/2001||6/1/2001||$0||Paul Berry||Founder|
|Official Investment and Equity Transactions||6/1/2001||8/31/2001||$0||Paul Berry||Founder|
|10th Client Signs||8/1/2001||10/31/2001||$0||Paul Berry||Founder|
|Second Marketing Push||11/1/2001||1/31/2001||$0||Paul Berry||Founder|