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Company Summary

MarketCamp is a Web marketing business based in Mexico City. The company will start up as a simple consulting business billing directly in the founder’s name.

2.1 Company Ownership

This company is owned 100% by its founder, Paul Berry.

2.2 Start-up Summary

Start-up costs are detailed in the chart and table below.

Marketing consulting business plan, company summary chart image

Start-up Funding
Start-up Expenses to Fund $3,500
Start-up Assets to Fund $20,000
Total Funding Required $23,500
Non-cash Assets from Start-up $0
Cash Requirements from Start-up $20,000
Additional Cash Raised $0
Cash Balance on Starting Date $20,000
Total Assets $20,000
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Paul Berry $23,500
Other $0
Additional Investment Requirement $0
Total Planned Investment $23,500
Loss at Start-up (Start-up Expenses) ($3,500)
Total Capital $20,000
Total Capital and Liabilities $20,000
Total Funding $23,500
Start-up Expenses
Legal $1,000
Stationery etc. $1,000
Brochures $1,000
Insurance $500
Other $0
Total Start-up Expenses $3,500
Start-up Assets
Cash Required $20,000
Other Current Assets $0
Long-term Assets $0
Total Assets $20,000
Total Requirements $23,500

2.3 Company Locations and Facilities

MarketCamp will begin as a home-office business in the founder’s apartment in Mexico City. After six months of operation it will expand to a formal office space in Mexico City.