Coaching Company
Financial Plan
Our financial plan is based on conservative estimates and assumptions. We will need initial investment to make the financials work, but the owner is prepared to contribute that funding.
We can minimize risk factors by:
- Obtaining initial capitalization of the company to sustain operations through year one
- Maintaining low overhead through the use of shared office space and home-based office through year one
- Developing a strong customer base through aggressive marketing
- Creating strong community ties and involvement
- Eliminating collection costs, by establishing cash/credit/debit card only facilities
7.1 Start-up Funding
The start-up costs are to be financed by the owners’ personal funds.
Start-up Funding | |
Start-up Expenses to Fund | $22,250 |
Start-up Assets to Fund | $10,500 |
Total Funding Required | $32,750 |
Assets | |
Non-cash Assets from Start-up | $2,500 |
Cash Requirements from Start-up | $8,000 |
Additional Cash Raised | $950 |
Cash Balance on Starting Date | $8,950 |
Total Assets | $11,450 |
Liabilities and Capital | |
Liabilities | |
Current Borrowing | $0 |
Long-term Liabilities | $0 |
Other Current Liabilities (interest-free) | $0 |
Total Liabilities | $0 |
Capital | |
Planned Investment | |
Owner | $33,700 |
Investor | $0 |
Additional Investment Requirement | $0 |
Total Planned Investment | $33,700 |
Loss at Start-up (Start-up Expenses) | ($22,250) |
Total Capital | $11,450 |
Total Capital and Liabilities | $11,450 |
Total Funding | $33,700 |
7.2 Projected Profit and Loss
The following table and chart shows the projected Profit and Loss for Coaching Company. The majority of our operating expenses are the owner’s payroll, benefits and taxes. This includes a standard PPO health plan, since the owner is sole provider of services; if he gets sick, sales stop. The second largest category is Marketing and Promotion, necessary for establishing brand recognition and generating new business, as a start-up.
The moving expenses in December and increased rent starting at the same time reflect the planned move into an office space, and out of the owner’s home.




Pro Forma Profit and Loss | |||
Year 1 | Year 2 | Year 3 | |
Sales | $81,467 | $120,604 | $147,315 |
Direct Cost of Sales | $10,654 | $13,486 | $16,339 |
Other Costs of Sales | $0 | $0 | $0 |
Total Cost of Sales | $10,654 | $13,486 | $16,339 |
Gross Margin | $70,813 | $107,118 | $130,976 |
Gross Margin % | 86.92% | 88.82% | 88.91% |
Expenses | |||
Payroll | $27,000 | $70,000 | $92,000 |
Marketing/Promotion | $4,800 | $5,400 | $6,400 |
Depreciation | $0 | $0 | $0 |
Rent | $2,335 | $10,000 | $10,000 |
Utilities | $480 | $528 | $580 |
Insurance | $972 | $1,020 | $1,072 |
Payroll Taxes | $4,050 | $10,500 | $13,800 |
Moving Expenses | $1,000 | $0 | $0 |
Other | $0 | $0 | $0 |
Total Operating Expenses | $40,637 | $97,448 | $123,852 |
Profit Before Interest and Taxes | $30,176 | $9,670 | $7,124 |
EBITDA | $30,176 | $9,670 | $7,124 |
Interest Expense | $0 | $0 | $0 |
Taxes Incurred | $9,053 | $2,901 | $2,137 |
Net Profit | $21,123 | $6,769 | $4,987 |
Net Profit/Sales | 25.93% | 5.61% | 3.39% |
7.3 Break-even Analysis
Break-even data is presented in the chart and table below.

Break-even Analysis | |
Monthly Revenue Break-even | $3,896 |
Assumptions: | |
Average Percent Variable Cost | 13% |
Estimated Monthly Fixed Cost | $3,386 |
7.4 Projected Cash Flow
The following table and chart show the Cash Flow for Coaching Company. After the first six months, cash flow should be positive for all months. We expect an initial period of decreasing cash balance, until sales reach mid-year targets.

Pro Forma Cash Flow | |||
Year 1 | Year 2 | Year 3 | |
Cash Received | |||
Cash from Operations | |||
Cash Sales | $81,467 | $120,604 | $147,315 |
Subtotal Cash from Operations | $81,467 | $120,604 | $147,315 |
Additional Cash Received | |||
Sales Tax, VAT, HST/GST Received | $0 | $0 | $0 |
New Current Borrowing | $0 | $0 | $0 |
New Other Liabilities (interest-free) | $0 | $0 | $0 |
New Long-term Liabilities | $0 | $0 | $0 |
Sales of Other Current Assets | $0 | $0 | $0 |
Sales of Long-term Assets | $0 | $0 | $0 |
New Investment Received | $0 | $0 | $0 |
Subtotal Cash Received | $81,467 | $120,604 | $147,315 |
Expenditures | Year 1 | Year 2 | Year 3 |
Expenditures from Operations | |||
Cash Spending | $60,344 | $113,835 | $142,328 |
Subtotal Spent on Operations | $60,344 | $113,835 | $142,328 |
Additional Cash Spent | |||
Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 |
Principal Repayment of Current Borrowing | $0 | $0 | $0 |
Other Liabilities Principal Repayment | $0 | $0 | $0 |
Long-term Liabilities Principal Repayment | $0 | $0 | $0 |
Purchase Other Current Assets | $0 | $0 | $0 |
Purchase Long-term Assets | $0 | $0 | $0 |
Dividends | $0 | $0 | $0 |
Subtotal Cash Spent | $60,344 | $113,835 | $142,328 |
Net Cash Flow | $21,123 | $6,769 | $4,987 |
Cash Balance | $30,073 | $36,842 | $41,829 |
7.5 Projected Balance Sheet
The following table presents the Balance Sheet for Coaching Company. It shows our projected steady increase in Net Worth over the next three years. As a consulting company, we do not need a great deal in the way of assets, so the largest factor in the Balance Sheet is our cash balance.
Pro Forma Balance Sheet | |||
Year 1 | Year 2 | Year 3 | |
Assets | |||
Current Assets | |||
Cash | $30,073 | $36,842 | $41,829 |
Other Current Assets | $2,500 | $2,500 | $2,500 |
Total Current Assets | $32,573 | $39,342 | $44,329 |
Long-term Assets | |||
Long-term Assets | $0 | $0 | $0 |
Accumulated Depreciation | $0 | $0 | $0 |
Total Long-term Assets | $0 | $0 | $0 |
Total Assets | $32,573 | $39,342 | $44,329 |
Liabilities and Capital | Year 1 | Year 2 | Year 3 |
Current Liabilities | |||
Current Borrowing | $0 | $0 | $0 |
Other Current Liabilities | $0 | $0 | $0 |
Subtotal Current Liabilities | $0 | $0 | $0 |
Long-term Liabilities | $0 | $0 | $0 |
Total Liabilities | $0 | $0 | $0 |
Paid-in Capital | $33,700 | $33,700 | $33,700 |
Retained Earnings | ($22,250) | ($1,127) | $5,642 |
Earnings | $21,123 | $6,769 | $4,987 |
Total Capital | $32,573 | $39,342 | $44,329 |
Total Liabilities and Capital | $32,573 | $39,342 | $44,329 |
Net Worth | $32,573 | $39,342 | $44,329 |
7.6 Business Ratios
The following table shows the projected business ratios. We expect to maintain healthy ratios for profitability, risk, and return. The industry comparisons are for Management Consulting Services, SIC code 8742.
Ratio Analysis | ||||
Year 1 | Year 2 | Year 3 | Industry Profile | |
Sales Growth | 0.00% | 48.04% | 22.15% | 7.74% |
Percent of Total Assets | ||||
Other Current Assets | 7.68% | 6.35% | 5.64% | 48.61% |
Total Current Assets | 100.00% | 100.00% | 100.00% | 77.64% |
Long-term Assets | 0.00% | 0.00% | 0.00% | 22.36% |
Total Assets | 100.00% | 100.00% | 100.00% | 100.00% |
Current Liabilities | 0.00% | 0.00% | 0.00% | 31.75% |
Long-term Liabilities | 0.00% | 0.00% | 0.00% | 18.72% |
Total Liabilities | 0.00% | 0.00% | 0.00% | 50.47% |
Net Worth | 100.00% | 100.00% | 100.00% | 49.53% |
Percent of Sales | ||||
Sales | 100.00% | 100.00% | 100.00% | 100.00% |
Gross Margin | 86.92% | 88.82% | 88.91% | 100.00% |
Selling, General & Administrative Expenses | 60.99% | 83.21% | 85.52% | 83.82% |
Advertising Expenses | 0.00% | 0.00% | 0.00% | 1.12% |
Profit Before Interest and Taxes | 37.04% | 8.02% | 4.84% | 2.69% |
Main Ratios | ||||
Current | 0.00 | 0.00 | 0.00 | 1.69 |
Quick | 0.00 | 0.00 | 0.00 | 1.36 |
Total Debt to Total Assets | 0.00% | 0.00% | 0.00% | 56.50% |
Pre-tax Return on Net Worth | 92.64% | 24.58% | 16.07% | 2.64% |
Pre-tax Return on Assets | 92.64% | 24.58% | 16.07% | 6.07% |
Additional Ratios | Year 1 | Year 2 | Year 3 | |
Net Profit Margin | 25.93% | 5.61% | 3.39% | n.a |
Return on Equity | 64.85% | 17.21% | 11.25% | n.a |
Activity Ratios | ||||
Accounts Payable Turnover | 8.98 | 12.17 | 12.17 | n.a |
Total Asset Turnover | 2.50 | 3.07 | 3.32 | n.a |
Debt Ratios | ||||
Debt to Net Worth | 0.00 | 0.00 | 0.00 | n.a |
Current Liab. to Liab. | 0.00 | 0.00 | 0.00 | n.a |
Liquidity Ratios | ||||
Net Working Capital | $32,573 | $39,342 | $44,329 | n.a |
Interest Coverage | 0.00 | 0.00 | 0.00 | n.a |
Additional Ratios | ||||
Assets to Sales | 0.40 | 0.33 | 0.30 | n.a |
Current Debt/Total Assets | 0% | 0% | 0% | n.a |
Acid Test | 0.00 | 0.00 | 0.00 | n.a |
Sales/Net Worth | 2.50 | 3.07 | 3.32 | n.a |
Dividend Payout | 0.00 | 0.00 | 0.00 | n.a |