The True Group LLC, doing business as Coaching Company, is a start-up limited liability company consisting of one principle officer with industry experience of 15 years in sales, professional development training and business operations. The company was formed to take advantage of the perceived weakness of existing professional development opportunities, in terms of quality and client satisfaction. Coaching Company will be owned and operated by Frank Smith. Mr. Smith will be investing significant amounts of his own capital into the company and may also seek a loan to cover start-up costs and future growth.
Coaching Company will be located in a home office in Anytown, MI. The facilities required for workshops will be contracted with professional service firms, community facilities, colleges or universities or contract office facilities.
The company plans to use its existing contacts and the combined customer base of Mr. Smith to generate both short and long-term coaching contracts. Its long-term profitability will rely on focusing on professional contracts that will be obtained through strategic alliances, a comprehensive marketing program and a successful referral program.
2.1 Company Ownership
The True Group LLC is a privately owned limited liability company owned by Frank Smith.
[Proprietary and confidential information removed.]
2.2 Start-up Summary
Total start-up expenses (including legal costs, logo design, stationery and related expenses, and franchise fee) comes to $22,250. Start-up assets required include $2,500 in short-term assets (office furniture, etc.) and $8,000 in initial cash to handle the first few months of operations as sales play through the cash flow.
|Total Start-up Expenses||$22,250|
|Other Current Assets||$2,500|