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Coaching Company

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Strategic Workshops 0% $0 $0 $3,000 $3,500 $5,000 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500 $7,500
One On One Coaching 0% $0 $0 $500 $500 $500 $562 $562 $562 $562 $625 $625 $624
Coaching Club 0% $0 $0 $800 $816 $832 $849 $866 $883 $901 $919 $937 $956
Special Projects 0% $235 $250 $150 $150 $250 $250 $300 $300 $300 $300 $300 $300
Total Sales $235 $250 $4,450 $4,966 $6,582 $9,161 $9,228 $9,245 $9,263 $9,344 $9,362 $9,380
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Royalties $471 $471 $471 $471 $471 $471 $471 $471 $471 $471 $471 $471
Marketing $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417 $417
Subtotal Direct Cost of Sales $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
President 0% $0 $2,000 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Second salesperson/coach 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 1 1 1 1 1 1 1 1 1 1 1
Total Payroll $0 $2,000 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500

Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $235 $250 $4,450 $4,966 $6,582 $9,161 $9,228 $9,245 $9,263 $9,344 $9,362 $9,380
Direct Cost of Sales $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888 $888
Gross Margin ($653) ($638) $3,562 $4,078 $5,694 $8,273 $8,340 $8,357 $8,375 $8,456 $8,474 $8,492
Gross Margin % -277.87% -255.13% 80.05% 82.12% 86.51% 90.31% 90.38% 90.40% 90.42% 90.50% 90.52% 90.53%
Expenses
Payroll $0 $2,000 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Marketing/Promotion $1,500 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300 $300
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $0 $75 $75 $75 $75 $75 $75 $75 $75 $75 $830 $830
Utilities $0 $38 $39 $40 $41 $42 $43 $45 $46 $48 $49 $50
Insurance $0 $84 $85 $86 $87 $87 $88 $89 $90 $91 $92 $93
Payroll Taxes 15% $0 $300 $375 $375 $375 $375 $375 $375 $375 $375 $375 $375
Moving Expenses 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $1,000 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $1,500 $2,797 $3,373 $3,375 $3,378 $3,380 $3,382 $3,384 $3,386 $3,388 $5,146 $4,148
Profit Before Interest and Taxes ($2,153) ($3,434) $189 $703 $2,317 $4,894 $4,958 $4,973 $4,989 $5,068 $3,329 $4,344
EBITDA ($2,153) ($3,434) $189 $703 $2,317 $4,894 $4,958 $4,973 $4,989 $5,068 $3,329 $4,344
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($646) ($1,030) $57 $211 $695 $1,468 $1,488 $1,492 $1,497 $1,520 $999 $1,303
Net Profit ($1,507) ($2,404) $132 $492 $1,622 $3,425 $3,471 $3,481 $3,492 $3,547 $2,330 $3,041
Net Profit/Sales -641.32% -961.61% 2.97% 9.91% 24.64% 37.39% 37.61% 37.66% 37.70% 37.96% 24.89% 32.42%

Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $235 $250 $4,450 $4,966 $6,582 $9,161 $9,228 $9,245 $9,263 $9,344 $9,362 $9,380
Subtotal Cash from Operations $235 $250 $4,450 $4,966 $6,582 $9,161 $9,228 $9,245 $9,263 $9,344 $9,362 $9,380
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $235 $250 $4,450 $4,966 $6,582 $9,161 $9,228 $9,245 $9,263 $9,344 $9,362 $9,380
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $1,742 $2,654 $4,318 $4,474 $4,960 $5,736 $5,757 $5,764 $5,771 $5,797 $7,032 $6,339
Subtotal Spent on Operations $1,742 $2,654 $4,318 $4,474 $4,960 $5,736 $5,757 $5,764 $5,771 $5,797 $7,032 $6,339
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $1,742 $2,654 $4,318 $4,474 $4,960 $5,736 $5,757 $5,764 $5,771 $5,797 $7,032 $6,339
Net Cash Flow ($1,507) ($2,404) $132 $492 $1,622 $3,425 $3,471 $3,481 $3,492 $3,547 $2,330 $3,041
Cash Balance $7,443 $5,039 $5,171 $5,663 $7,285 $10,710 $14,181 $17,662 $21,155 $24,702 $27,032 $30,073

Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $8,950 $7,443 $5,039 $5,171 $5,663 $7,285 $10,710 $14,181 $17,662 $21,155 $24,702 $27,032 $30,073
Other Current Assets $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Total Current Assets $11,450 $9,943 $7,539 $7,671 $8,163 $9,785 $13,210 $16,681 $20,162 $23,655 $27,202 $29,532 $32,573
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $11,450 $9,943 $7,539 $7,671 $8,163 $9,785 $13,210 $16,681 $20,162 $23,655 $27,202 $29,532 $32,573
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Paid-in Capital $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700 $33,700
Retained Earnings ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250) ($22,250)
Earnings $0 ($1,507) ($3,911) ($3,779) ($3,287) ($1,665) $1,760 $5,231 $8,712 $12,205 $15,752 $18,082 $21,123
Total Capital $11,450 $9,943 $7,539 $7,671 $8,163 $9,785 $13,210 $16,681 $20,162 $23,655 $27,202 $29,532 $32,573
Total Liabilities and Capital $11,450 $9,943 $7,539 $7,671 $8,163 $9,785 $13,210 $16,681 $20,162 $23,655 $27,202 $29,532 $32,573
Net Worth $11,450 $9,943 $7,539 $7,671 $8,163 $9,785 $13,210 $16,681 $20,162 $23,655 $27,202 $29,532 $32,573