Locksmith Business Plan

The South Kelleton Keys and Locksmith website will offer basic information about the business, with details on the product line carried, but stopping short of offering e-commerce. Customers will be referred to go to the store to purchase items and to call to schedule consultations. The website will act as an extended brochure for the business for both residential and commercial customers.

5.1 Website Marketing Strategy

The South Kelleton Keys and Locksmith website will be marketed through the following means:

• Search engine marketing – the purchasing of keywords on Google AdWords which attract local businesses and residents to the store
• Mention of the website URL on business cards and brochures distributed by the business
• Mention of the website URL on all ads and flyers

5.2 Development Requirements

The South Kelleton Keys and Locksmith website should offer the following functions:

• About Us – Description of the business, Padraic Lawkse, and its mission in the South Kelleton community
• Store Products – Images (from manufacturers) and basic pricing on some products
• Services – Description of the services offered by SKelleton Keys
• Partners – Listings of other security businesses which SKelleton Keys partners with to offer electronic and advanced security systems
• Hours and Location/Directions
• Contact Information